Responsibilities

• Develop acquisition-focused marketing collateral, sales enablement resources, and customer-facing communications that support Sales in positioning the ampm franchise opportunity with existing bp and Amoco customers.
• Activate a clear and compelling ampm franchise value proposition, articulating the commercial and brand benefits of converting or expanding into the ampm offer.
• Use market insight, customer intelligence, and Sales input to identify priority opportunities across the East of the Rockies footprint and shape targeted acquisition programs.
• Develop annual and campaign-specific marketing plans that support franchise acquisition objectives in partnership with Sales, brand, CRM, events, and cross-functional partners.
• Define the marketing approach for prospect meetings, events, presentations, and follow-up activity, ensuring Sales teams are equipped with consistent messaging and effective tools to advance qualified customers through the acquisition funnel.
• Coordinate in-person and digital engagement activity for prospective franchisees, ensuring a professional, timely, and commercially focused customer experience.
• Measure, test, and optimize acquisition messaging, content, and channels based on prospect response, Sales feedback, and campaign performance.
• Apply operational understanding and sound judgment to recommend process improvements that improve the effectiveness, efficiency, and scalability of franchise acquisition marketing.
• Ensure all marketing activity, prospect materials, and customer communications are delivered in line with applicable bp brand standards, legal, regulatory, tax, and language requirements.
• Manage agency and vendor relationships that support B2B acquisition programs, events, creative development, and sales enablement delivery.

Requirements

• 3-5 years’ experience in marketing, sales enablement, B2B customer acquisition, partner marketing, or franchise development support, preferably within a matrixed organisation.
• Demonstrated ability to translate commercial growth priorities into structured marketing plans, prospect journeys, sales tools, and customer-facing communications.
• Analytical capability to interpret market and customer insight, evaluate campaign performance, and find opportunities to improve acquisition effectiveness.
• Strong communication, influencing, and relationship management skills, with the ability to work effectively across Sales, internal partners, agencies, and prospective franchisee audiences.
• Proactive problem-solving capability, with the judgment to adapt plans and content in response to Sales feedback, customer needs, and changing business priorities.
• Working knowledge of CRM, digital marketing, event marketing, and content optimization to support lead nurturing, prospect engagement, and conversion.
• Project management rigor to deliver sales enablement materials, campaigns, events, and vendor-supported activity on time, on brand, and with clear commercial impact.

Benefits

• This position offers paid vacation depending on your years of relevant industry experience and will range from 120-240 hours of vacation per year for full time employees (60-240 hours of vacation per year for part time employees).
• You will also be eligible for 9 paid holidays per year and 2 personal choice holidays.
• Bp has a parental leave policy as well, which offers up to 8 weeks’ paid leave for the birth or adoption of a child.
• We offer a discretionary annual bonus program, long-term incentive program, and generous retirement benefits that include a 401K matching program.
• These benefits include a pension for eligible employees.
• bp offers access to health, vision, and dental insurance, as well as life and Short-Term Disability and Long-Term Disability.