Responsibilities

• Digital Media & Marketing Automation
• - Own the HubSpot platform end-to-end: email builds, workflows, list segmentation, and reporting
• - Design, build, and deploy marketing emails, including A/B and multivariate testing of subject lines, content, and CTAs
• - Analyze campaign performance (open rates, CTR, conversions) and turn insights into optimization recommendations
• - Manage relationships with designers, ad agencies, and other marketing vendors as needed to support campaign execution and performance
• - Maintain data hygiene, automation workflows, and lead nurture sequences within HubSpot
• Website, Social & Content Strategy
• - Own all website content, ensuring accuracy, consistency, and adherence to brand standards across every page
• - Serve as the organization's social media subject matter expert — understanding platform nuances, algorithm shifts, and best practices across channels (Facebook, Instagram, LinkedIn, TikTok, etc.)
• - Build and manage the monthly social content calendar

Requirements

• 3–5+ years of digital marketing experience, including experience within a franchise system (franchisor side strongly preferred)
• Hands-on expertise with HubSpot (or comparable marketing automation/CRM platform), Google Analytics, Canva, and WordPress
• Strong working knowledge of social media platforms, paid/organic strategy, and analytics tools
• Experience building and managing content calendars across multiple markets or locations
• Excellent project management skills with the ability to juggle national strategy and local execution
• Working knowledge of SEO best practices for blog and website content
• Strong writing and editing skills for email, social, and newsletter content
• Comfortable presenting performance data and training non-marketing stakeholders (e.g., franchisees)
• Working proficiency in design/presentation tools (e.g., PowerPoint or Adobe Creative Suite) to update decks and creative assets
• Experience managing external agency or vendor relationships (e.g., design, advertising, or other marketing partners)

Preferred

• Influencer marketing experience is a strong plus

Benefits

• 401(K) Savings Plan
• Flexible vacation policy with no pre-set maximums on paid time off