Digital Advertising & Analytics Marketer

Harrington, DE (On-site)

$50K/yr – $80K/yrMid Level2+ years expFull time

Posted 9 hrs ago

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Job Summary

Own and optimize multichannel digital advertising programs across search and social platforms, while tracking ROI and sharing clear performance insights.

Lead end-to-end campaigns on Google Ads, Meta Ads, Microsoft Advertising, TikTok, and programmatic channels
Monitor budgets, ROAS, CPA, and provide regular performance reporting
Drive SEO improvements and product feed optimization to support online sales

Job Description

Responsibilities

Create, manage, and optimize campaigns across Google Ads (Search, Shopping, Performance Max, Display, YouTube), Meta Ads (Facebook & Instagram), Microsoft Advertising, TikTok, and programmatic platforms
Monitor budgets, TACoS, ROAS, CPA, and overall campaign performance
Conduct keyword research and audience targeting
Perform A/B testing on ad copy, creative, and landing pages
Track KPIs using Google Analytics 4, Looker Studio, Meta Business Suite, and advertising platforms
Prepare weekly and monthly performance reports
Monitor customer acquisition costs, conversion rates, and revenue performance
Identify trends and recommend strategies to improve ROI
Improve search engine rankings through SEO best practices, keyword research, and metadata optimization
Monitor and optimize product feeds for Google Merchant Center and Meta Commerce Manager

Requirements

2–5+ years of experience in digital marketing or e-commerce marketing
Proven experience managing paid advertising campaigns and budgets
Proficiency with Google Ads, Google Analytics 4, Meta Ads Manager, Microsoft Advertising, and Google Merchant Center
Strong command of SEO best practices
Proficiency with Microsoft Excel and Google Sheets
Analytical mindset with strong attention to detail
Excellent organizational and time-management skills

Preferred

Google Ads and/or Google Analytics Certification
Experience with Shopify, BigCommerce, Magento, Miva, or other e-commerce platforms
Experience with product feed management
Experience with Looker Studio, SEMrush, or similar reporting tools
Knowledge of AI tools such as ChatGPT, Gemini, or Copilot for marketing productivity