Responsibilities

• Analyze competitive trends, digital marketing benchmarks, and emerging technologies within the insurance industry.
• Manage relationships with digital marketing vendors, analytics platforms, and advertising partners.
• Ensure compliance with regulatory requirements, privacy laws, and corporate governance standards related to digital marketing and customer data.
• Present insights and strategic recommendations to senior leadership and cross-functional stakeholders.
• Mentor junior analysts and promote best practices in digital measurement and marketing analytics.
• Develop dashboards and executive reporting that communicate campaign effectiveness, customer acquisition costs, conversion rates, and marketing ROI.
• Monitor website analytics, customer behavior, and digital funnels to identify optimization opportunities.
• Lead A/B testing initiatives for landing pages, email campaigns, digital advertising, and website experiences.
• Partner with marketing teams to optimize SEO, SEM, paid social, display advertising, and email marketing strategies.

Requirements

• Bachelor’s degree in Marketing, Communications, MIS, Accounting/Finance, Data Science, Data Analysis or a related field is preferred, not required.
• 3+ years’ experience as a Digital Analyst/User Experience or similar role in the insurance or financial services industry.
• Exceptional written and verbal communication skills.
• Creative thinking, ability to generate innovative content ideas. Strong analytical and effective problem-solving skills.
• Detail-oriented with excellent organizational and time management skills.
• Adept at working independently and in a collaborative team environment. Flexibility to adapt to a rapidly changing industry.
• Proficient in Microsoft Office Suite or related software.

Benefits

• We offer a comprehensive benefit package, which includes tuition reimbursement and a generous 401K match. Our rich history of outstanding results and growth allow us to focus our business plan on continued growth, new products, people development and internal career opportunities. If you enjoy working in a fast paced work environment with growth potential please apply online.