Responsibilities

• What You'll Be Doing:
• - Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns
• - Track, report, and analyze website analytics and PPC initiatives and campaigns
• - Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
• - Optimize copy and landing pages for search engine marketing
• - Perform ongoing keyword discovery, expansion and optimization
• - Research and implement search engine optimization recommendations
• - Research and analyze competitor advertising links
• - Develop and implement link building strategy
• - Work with the development team to ensure SEO best practices are properly implemented on newly developed code

Requirements

• - Required Skills
• - Proven SEO experience
• - Proven advertising experience managing PPC campaigns across Facebook, Google, Yahoo and Bing.
• - Solid understanding of performance marketing, conversion, and online customer acquisition
• - In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
• - Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
• - Experience with A/B and multivariate experiments
• - Working knowledge of HTML, CSS, and JavaScript development and constraints
• - Up-to-date with the latest trends and best practices in SEO and SEM
• - BS/MS degree in a quantitative, test-driven field

Preferred

• - Basic HTML / coding ability
• - Photoshop
• - A great eye for design