Fragrance and Intimate Apparel Strategy & Marketing Assistant

Dallas, TX (On-site)

Salary Not AvailableEntry LevelFull time

Posted 3 months ago

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Job Summary

Lead data-driven field marketing and cross-functional coordination for Dillard’s IAP.

  • Own and publish quarterly IAP directives for the field and store teams.
  • Must-have: 4-year Bachelor’s Degree in Retail or Business or related field.
  • Standout: Circana benchmarking and actionable plans to lift market share.

Job Description

Responsibilities

  • Pull weekly, monthly, and quarterly reports for Strategy & Marketing Manager. Assist in analyzing and recapping to the field team and buying team.
  • Assist Strategy & Marketing Manager in identifying geographic opportunities by brand matrix and stock ownership on a weekly basis.
  • Work with the vendor community and merchants on Dillard’s IAP strategic objectives and projects to drive business.
  • Utilize Circana data to benchmark Dillard’s IAP business vs the industry. Develop action plans based on data to strengthen Dillard’s market share positioning.
  • Assist in analyzing key financial metrics for the entire Fragrance & IAP business and make recommendations/develop plans to show improvement year over year.
  • Plan, execute, and recap all social initiatives on both Dillard’s branded platforms and paid influencer campaigns.
  • Coordinate monthly email submissions and submit them to corporate advertising.
  • Work with buying teams on monthly signage requests and collecting contracts from vendors.
  • Maintain marketing calendar and proactively anticipate any changes based on current business.
  • Assist in planning & executing seasonal marketing requests.

Requirements

  • 4-year Bachelor’s Degree preferably in Retail or Business related field.
  • Basic or intermediate understanding of retail math.
  • Photoshop or Adobe editing skill set is a plus.
  • Comfortability utilizing Canva presentation/asset creation
  • Experience working in a retail environment is preferred.
  • Must have a passion for retail and fashion & consumer behavior trend analysis.
  • Ability to plan, organize and prioritize multiple complex assignments and projects and successfully see them to completion.
  • This role will partner and work closely with Buying Teams in office. Must be collaborative and comfortable working with numerous team members, while holding everyone accountable to deadlines and due dates.
  • Looking for a candidate who can creatively look at the business and come up with new approaches or ways to analyze and look at the business.
  • Will be expected to learn Dillard’s internal reporting systems and external reporting systems to analyze business and or marketing projects.

Benefits

  • We offer a comprehensive benefits package that includes medical, vision and dental coverage, a generous merchandise discount, a 401(k) plan with employer matching, paid holidays, vacation and sick leave. Salary will be commensurate with education and experience.
Dillard's logo

Dillard's

Dillard's, Inc. ranks among the nation's largest fashion apparel and home furnishings retailers with annual revenues exceeding $6.1 billion. The Company focuses on delivering maximum fashion and value to its shoppers by offering compelling apparel and home selections complemented by exceptional customer care. Dillard's stores offer a broad selection of merchandise and feature products from both national and exclusive brand sources. The Company operates nearly 300 Dillard's locations spanning 29 states, all with one nameplate - Dillard's.

Founded in 1938
Little Rock, Arkansas, USA
20K employees (1,070 in marketing)

Traffic Signals

Monthly Visitors
11.5M
Monthly Google Ads Budget
$619.5K
Traffic Source Mix
Search
23.5%
Direct
67.4%
Referral
4.6%
Social
2.8%
Paid
1.4%

Headcount Trend

Current headcount: ~19.8K

Marketing Team

Marketing Team Size
585 (3% of company)

Funding

Total Funding
$800M
Last Raise
$800M
Post IPO Debt, 12 months ago

Funding History

  • Mar 2025
    Post IPO Debt • $800M

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