Responsibilities

• Own Linear TV as a performance acquisition channel—setting direction, overseeing execution, and driving results
• Manage and hold the TV agency accountable across pricing (CPM/CPP), inventory quality, and optimization decisions
• Review and pressure-test media plans, network mix, dayparts, and spend allocation
• Establish testing frameworks across creative, dayparts, networks, and frequency (and ensure they are executed)
• Evaluate performance on a weekly/biweekly basis to identify inefficiencies and improvement opportunities
• Develop and refine incrementality frameworks to understand the true impact of TV
• Identify wasted spend and opportunities to scale what’s working
• Translate performance insights into clear direction for the agency and internal teams
• Partner with growth, analytics, and creative to align on testing priorities and measurement
• Report on performance, key insights, and recommended next steps to leadership

Requirements

• 5+ years of Direct Response TV (DRTV), CTV, or performance-driven Linear TV experience
• Experience managing or overseeing $5M+ annual TV spend
• Performance-first mindset—focused on CAC, incrementality, and measurable outcomes (not brand awareness)
• Strong experience managing and pushing agencies to improve performance
• Deep understanding of TV buying mechanics: CPM, CPP, inventory quality, makegoods, and negotiation dynamics
• Highly analytical and comfortable working with performance data
• Rigorous testing mindset with a track record of continuous optimization
• Ability to connect TV performance to broader growth metrics (blended CAC, MER, downstream impact)
• Ability to operate autonomously and prioritize effectively in a fast-paced environment
• Clear and direct communicator who can influence decisions and drive accountability