Fractional Product Marketing Lead

Responsibilities

• Define positioning and messaging for the test, by audience: pathologists, oncologists, lab directors and hospital administrators.
• Build the core sales kit: pitch deck, clinical one-pagers, reimbursement summary and objection handling.
• Translate our scientific publications and validation data into claims that are accurate and compelling.
• Set up the website and digital presence for commercial launch in the US.
• Make our presence at key oncology congresses such as SABCS, AACR and ASCO worth remembering: sharp messaging, strong data presentations and follow-up that turns conversations into leads.
• Gather competitive and customer insight and feed it back to sales and product.

Requirements

• 7+ years of product marketing in diagnostics, ideally oncology or genomic testing.
• Experience launching a lab test or diagnostic product to hospitals and clinicians in the US.
• You can turn clinical study data into clear, compliant claims.
• You work independently and deliver in a fractional setup.

Preferred

• Familiarity with AI or digital pathology is a plus.

Benefits

• Office space in the heart of Manhattan.