Responsibilities

• Own DocDraft's paid social on Facebook and Instagram end-to-end.
• Build and manage campaigns from scratch: audience strategy, creative testing, budget allocation, and optimization toward signups and qualified customers.
• Write and direct ad creative that speaks to real legal situations across our customer segments, starting with small landlords.
• Set up proper tracking and attribution so we know what's actually driving revenue, not just clicks.
• Report regularly on CAC, conversion, and the metrics that show whether this channel can scale profitably.

Requirements

• You've run paid acquisition on Meta for a consumer or SMB brand and can show us the accounts and the results.
• You think in CAC, ROAS, and conversion rates, and you can tell the difference between vanity metrics and real signal.
• You understand Meta's ad platform in 2026 — campaign structure, creative testing, the algorithm, and how to write and brief ads that convert.
• You write in plain English and can hold a brand voice that doesn’t sound like a corporation.
• Fractional, 15-20 hours per week to start, with room to expand if the channel pans out.
• Fully remote.
• U.S.-based candidates strongly preferred.

Preferred

• Bonus if you’ve run ads in legal, financial services, real estate, or another regulated category where compliance and messaging matter.
• Bonus if you’ve acquired customers in segments we serve, like landlords or small business owners.