Fractional Marketing Manager

Responsibilities

• As Fractional Marketing Manager you will own our day-to-day marketing, working directly with the founders and our business development team.
• Your responsibilities will include:
• - Run our LinkedIn presence, including the company page and posts for our founders, with a steady calendar of announcements, conference updates, customer stories, and points of view on real-world data. When required, you’ll get sign-off from any partner practice, co-author, or customer they name.
• - Design our outbound program to life sciences teams in medical affairs, HEOR, real-world evidence, and commercial. You will write the messaging and use AI tools to build target lists and run email and LinkedIn sequences, handing interested contacts to business development.
• - Coordinate our presence at medical conferences such as ASN, AAN, DDW, AAIC, ACR, and TLM, from booth applications and materials through pre-conference outreach and meeting scheduling.
• - Track results each month, such as meetings booked, conference conversations, and LinkedIn engagement, so we can see what is working.

Requirements

• 5+ years in B2B marketing, ideally at a healthcare data, health tech, or life sciences company.
• Hands-on; you write the posts, emails, and materials yourself rather than managing an agency to do it.
• Experience running outbound programs with AI tools for list building and sequencing.
• Experience planning conference presence end to end, including booths, materials, and meeting scheduling.
• Comfortable with scientific and clinical content, enough to write credibly for medical, HEOR, and data science audiences.
• Exceptional writer with a clear style who adapts language to each audience, such as “insights” for commercial teams and “evidence” for medical teams.
• Fluent with AI tools; you use them daily to produce work faster.
• Low ego, high ownership; you are equally happy drafting a launch announcement and packing a booth shipment.