Responsibilities

• Refine and sharpen Upside’s core messaging
• Help translate the founder’s voice into consistent, high-impact public presence
• Ensure consistency across all channels
• Build a lean, high-output content system
• Own distribution strategy and execution across the channels that most effectively drive awareness, engagement, and conversion
• Identify, test, and scale the platforms and formats that best reach and resonate with our target audiences
• Turn podcasts, conversations and long form content opportunities into: short-form video clips, written content, social posts
• Design outreach and engagement strategy for a large donor database
• Build systems that warm, nurture, and convert donors
• Continuously optimize messaging and conversion

Preferred

• Early-stage growth lead
• Former founder/operator
• Content-native strategist
• Built audiences or movements from scratch