Fractional Growth Advisor and Marketing Lead (Law Firm)

Boca Raton, FL (Hybrid)

$50/hr – $85/hrSenior Level5+ years expContract

Posted 2 months ago

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Job Summary

Own growth and marketing operations for a family-law client, aligning multi-channel demand generation, partnerships, and analytics to accelerate high-quality leads and scalable growth.

  • Growth Strategy & Partnerships: Lead cross-channel strategies, vendor oversight, and performance analytics to improve ROI and lead quality.
  • Referral & Community Growth: Build referral networks and partnerships to raise firm visibility and expand organic growth channels.
  • Systems & Reporting: Align CRM and marketing systems, delivering clear visibility into lead tracking and scalable growth initiatives.

Job Description

  • Growth Strategy & Vendor Oversight: Oversee Google LSAs, SEO, website, AdWords, Legal Authority Suite (Findlaw), and legal directory platforms to ensure cohesive performance.
  • Growth & ROI Analytics: Evaluate marketing ROI and lead quality across channels; monitor website performance, SEO health, and conversion metrics.
  • Brand & Digital Consistency: Ensure consistency across digital platforms and brand presence; provide strategic direction for social channels and content alignment with growth objectives.
  • Partnerships & Referrals: Develop and strengthen referral partner relationships, including therapists and professional networks; create systems for referral outreach and relationship management.
  • Community & Brand Outreach: Identify community and strategic partnership opportunities to increase firm visibility and support growth of the firm’s professional and community brand presence.
  • KPI & Reporting: Build and monitor weekly/monthly growth scorecards; track lead sources, cost per lead, marketing ROI, referrals, website traffic, and campaign effectiveness; present actionable recommendations to leadership.
  • Systems & Operational Alignment: Assess CRM and marketing systems for workflow or reporting gaps; improve visibility into lead tracking and marketing performance; help leadership prioritize scalable growth initiatives.
  • Requirement: 5+ years of experience working with law firms or professional services firms.
  • Management: 5 years (Required).
  • Live within 30 minutes of Boca Raton.
  • Experience in legal marketing and business development strategy.
  • Experience managing outside vendors and marketing teams efficiently.
  • Ability to build structure, accountability, and reporting around growth efforts.
Yaffa Family Law Group logo

Yaffa Family Law Group

At Yaffa Family Law Group, we have the experience and compassion to best serve and protect your interests before, during, and after a divorce.We concern ourselves with the well-being of the whole person while remaining a tough advocate for what our clients deserve. Doreen Yaffa is one of a handful of divorce attorneys in South Florida who is Board Certified in Marital and Family Law. She earned her board certification in 2001 and has remained a member of The Florida Bar in excellent standing throughout her career. She is a member of the American Bar Association, Palm Beach County Bar Association, South Palm Beach County Bar Association, as well as the Florida Association of Women Lawyers. Ms. Yaffa is licensed to practice before the Florida and U.S. District Courts and the Southern District of Florida. As one of South Florida’s most seasoned divorce attorneys, Ms. Yaffa has diverse trial experience, including numerous complex, high-profile cases. Ms. Yaffa believes in a compassionate, empathetic approach to family law. She and her team strive to obtain great outcomes for clients while helping them repair families ruptured by strife, discord and sometimes, violence. Her focus on the genuine well-being of her clients differentiates her approach and philosophy.In addition to her 20-plus year expertise as a litigator, Ms. Yaffa is specially trained in Collaborative Divorce. The family collaborative law process empowers divorcing parties to resolve legal disputes without judges, magistrates or the courts making decisions. The process offers a safe and dignified approach designed to reduce conflict and minimize the negative impact on the divorcing parties, their children, family unit and individual lives. Our Boca Raton marital, family law and divorce attorneys serve clients throughout Palm Beach, Broward & Dade Counties.

Founded in 1998
Boca Raton, Florida, USA
8 employees (1 in marketing)

Traffic Signals

Monthly Visitors
1.6K
Traffic Source Mix
Search
30.7%
Direct
52.2%
Referral
7.3%
Social
8.1%
Paid
1.3%

Headcount Trend

Current headcount: ~8

Marketing Team

Marketing Team Size
1 (13% of company)