Recruitment Marketing Specialist (Remote)
Hire Feed
USA (Remote)
$20/hr - $40/hrIn-houseFull-timeMid level
4 hrs ago
Fractional Director of Brand Growth
Charleston, SC (Remote)
$4K/mo – $6K/moSenior Level7+ years expContract
Posted 5 weeks ago
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Job Summary
Own the end-to-end retail and DTC growth engine for a premium mixer brand, aligning brand strategy with retail expansion, e-commerce growth, and ambassador partnerships.
- Retail growth and channel expansion: Expand grocery and specialty retailers, broker/distributor support, and in-store promos.
- Digital and e-commerce growth: Scale Shopify sales via email, SMS, paid media, conversion optimization, and ROI tracking.
- Brand and partnerships: Lead brand growth, ambassador programs, PR, events, and hospitality partnerships to build RESORT lifestyle.
Job Description
- Develop strategies to increase sales velocity at existing retail partners.
- Create retail marketing programs that drive in-store purchases.
- Support expansion into new grocery chains and specialty retailers.
- Develop merchandising, sampling, and promotional initiatives.
- Partner with brokers and distributors to support growth.
- Lead the overall brand growth strategy.
- Strengthen RESORT’s position as the go-to premium mixer for cocktails and mocktails.
- Build campaigns centered around entertaining, hospitality, and inclusive gatherings.
- Grow Shopify sales through email, SMS, paid media, and conversion optimization.
- Increase repeat purchases and customer lifetime value.
- 7+ years in CPG, food & beverage, or consumer brand marketing
- Experience growing brands in grocery retail
- Strong understanding of Shopify and e-commerce marketing
- Experience with Meta Ads, Google Ads, Klaviyo, and analytics platforms
- Proven success increasing retail sales and consumer demand
- Excellent communication and project management skills
- Entrepreneurial mindset and comfortable working in a startup environment
- Experience growing brands in grocery retail
- Strong understanding of Shopify and e-commerce marketing
- Experience with Meta Ads, Google Ads, Klaviyo, and analytics platforms
- Proven success increasing retail sales and consumer demand
- Excellent communication and project management skills
- Entrepreneurial mindset and comfortable working in a startup environment
- Flexible schedule
- Remote position with occasional travel to Charleston, SC
Marketing Team
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