Fractional CMO

Detroit, MI (Remote)

$70K/yr – $90K/yrSenior Level5+ years expFull time

Posted 2 months ago

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Job Summary

Drive client marketing strategy and EOS-aligned execution for a fractional CMO firm serving growth-ready manufacturers.

  • Five to eight years in account management, brand leadership, agency operations, or in-house marketing director roles
  • Must-have: History of owning client relationships and outcomes across marketing channels
  • Standout: EOS fluency or manufacturing experience is a plus

Job Description

{\"Responsibilities\":\n
\n

Responsibilities

\n
    \n
  • Creating quarterly strategies connected to their business goals.
  • \n
  • Participating in leadership meetings (L10s for our EOS clients) as the marketing expert.
  • \n
  • Coordinating with the teams executing the marketing work, whether that’s the amazing delivery team at Plum, your clients’ internal marketing employees, or the agencies they’ve hired.
  • \n
  • Owning the rocks (goals), the roadmap, the reporting, and the relationship
  • \n
\n
,\n" ,"Requirements":"{\"Requirements\":\n
\n

Requirements

\n
    \n
  • Five to eight years in account management, brand leadership, agency operations, or in-house marketing director roles
  • \n
  • A history of owning client relationships and being trusted with the outcome
  • \n
  • Comfortable working across marketing channels. You don\'t need to be a specialist in any of them. You need to know what good looks like and when something isn\'t.
  • \n
  • Willing to give direct advice when it\'s uncomfortable, and skilled enough to do it in a way that strengthens the relationship rather than threatens it
  • \n
  • Strong people skills, sharp business sense, and operational empathy. A hospitality background is a plus and not a coincidence: several of us came up through hospitality and have found a lot of value in that experience.
  • \n
  • EOS fluency and manufacturing experience are a plus. Neither is required.
  • \n
\n
,\n" ,"Nice_to_have":"{\"Nice_to_have\":\n
\n

Preferred

\n
    \n
  • EOS fluency and manufacturing experience are a plus.
  • \n
\n
,\n" ,"Benefits":"{\"Benefits\":\n
\n

Benefits

\n
    \n
  • Benefits: Not yet. A formal benefits package is on Plum's roadmap as the company grows, but it isn’t part of this offer. We’re saying that openly so you can decide whether the rest of the offer works without it.
  • \n
\n
,\n" ,"Compensation":"{\"Compensation\":\n
\n

Compensation

\n
    \n
  • Salary: $70,000 to $90,000, depending on ex\n\nperience. Structure: Full time, W-2 employment.
  • \n
\n
,\n" ,"How_to_apply":"{\"How_to_apply\":\n
\n

How to Apply

\n
    \n
  • Send a resume and a paragraph or two about why this role caught your attention to: cmoteam@plumgoodmarketing.com
  • \n
\n
,\n" ,"About_company":"{\"About_company\":\n
\n

About Plum

\n

We’re a fractional CMO firm based in Metro Detroit. Our clients are growth-ready manufacturers, EOS-aligned leadership teams, and second-generation business owners. They have execution happening everywhere and strategic marketing ownership nowhere. They need us to fill that very important seat.

\n

We’re technically an agency, but we don’t act like one. We operate inside our clients’ businesses as the marketing department they always wished they had.

\n

Our seven core values are very well thought out and actionable in everything we do. We came up with them as a team and they’re the filters we use for hiring, operating, and choosing clients:

\n
    \n
  • We are Reliable
  • \n
  • We are Strategic
  • \n
  • We are Experts
  • \n
  • We have EQ
  • \n
  • We are Thoughtful
  • \n
  • We are Worth It
  • \n
  • We are Integrative
  • \n
\n

We’re also operationally obsessed. We’re proud to have clear workflows and actual SOPs. And, we love Asana. We have written etiquette agreements for how we work together. We are utterly allergic to manufactured emergencies and chaos.

\n

We work remotely across different schedules. We assume positive intent. We don’t manufacture fire drills. We hold each other accountable firmly and kindly. Full presence for our clients starts with full presence for ourselves.

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We run on EOS internally. Level 10s, rocks, scorecards, V/TO. If those words mean nothing to you yet, that’s ok, you’ll learn them. If they’re already part of your vocabulary, we love that too!

\n
,\n" ,"Other":"{\"Other\":[]}"}
Plum Good Marketing logo

Plum Good Marketing

Welcome to Plum Good Marketing, your strategic partner in elevating start-ups and small to medium-sized businesses. We specialize in crafting personalized marketing strategies that resonate with your brand, connect with your audience and help you grow.At the core of our services is a deep exploration of your brand’s essence, setting the stage for impactful marketing strategies. Our Fractional CMO plans stand out, offering executive-level marketing leadership without the full-time expense or commitment. These plans provide strategic oversight and flexibility, ideal for scaling your marketing efforts effectively.Our Fractional CMOs bring a wealth of experience, delivering insights and strategies tailored to drive growth and enhance marketing ROI. Alongside, our 100 Day Marketing Plan offers a comprehensive roadmap, integrating seamlessly with our Fractional CMO services for meticulous planning and execution.Led by Halley Karas, with extensive experience in marketing and operations, we offer practical, results-driven marketing solutions. We’re more than a service provider; we’re your ally in marketing, committed to navigating you through its complexities with effective strategies and support.Join us in transforming your marketing and achieving remarkable business success.

Founded in 2023
Southfield, Michigan, USA
4 employees (3 in marketing)

Traffic Signals

Monthly Visitors
1.3K
Traffic Source Mix
Search
6%
Direct
90.9%
Referral
2.1%
Social
0.5%
Paid
0.3%

Headcount Trend

Current headcount: ~5

Marketing Team

Marketing Team Size
3 (75% of company)