Fractional CMO, Launch Strategy at Rare Necessity Digital Agency | Duluth, GA

Rare Necessity Digital Agency

Fractional CMO, Launch Strategy

Duluth, GA (Remote)

Salary Not AvailableSenior Level7+ years expFull time

Posted 1 month ago

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Job Summary

Own the high stakes launch strategy for 3 to 5 top accounts as an embedded fractional CMO, guiding revenue decisions, founder-level strategy, and cross channel direction while the delivery team executes.

Own end to end launch strategy including offer, positioning, funnel, channels, and calendar.
Lead real time diagnosis and fast adjustments with a revenue first mindset at the executive level.
Direct the RNDA team and write briefs that let the team run without you.

Job Description

Launch strategy and the number - 3 to 5 high-tier launch accounts at a time, as their embedded fractional CMO.
The launch strategy end-to-end: offer architecture, positioning, funnel, channels, and calendar.
The revenue thesis and forecast for each launch, and the call on what changes when the numbers come in.
The strategic relationship with each founder. You're the partner they're trust with the big decisions.
The marketing direction across paid, organic, email, SMS, webinar, and VSL, and content for each account.
Direct the RNDA delivery team to build and run the plan. You don't produce it yourself.
Final say on strategy and on the work that carries the launch.
Briefs clear enough that the team can run them without you in the room.
Also have training experience for the delivery team
Lead the strategy and planning sessions with each founder and their team.
Read the launch in real time, diagnose what's working and what isn't, and adjust fast.
Present the results and the next move with a real point of view, not a hedge.

7+ years in senior marketing strategy or leadership. CMO, VP of Marketing, Head of Growth, or a senior agency strategist who has run launches that produced real revenue.
Launches you can point to with actual numbers. Not campaigns you supported. Launches you led.
You've owned a revenue number before, not just a task list.
Deep launch expertise for expertise-led brands: offer strategy, funnels, email and SMS, paid, webinar, and VSL, the full motion.
Executive presence. You can sit across from a founder doing seven figures and lead the room.
The judgment to direct a team to execute your strategy instead of doing it yourself.
Comfortable being measured on the launch result, account by account.

- Bonus Points
- Background with personal brands, creators, coaches, or experts launching high-ticket offers.
- Fractional or consulting experience across multiple accounts at once.
- You've built a launch methodology of your own, or run someone else's at a high level.

Rare Necessity Digital Agency

At SZN2 Studios, we believe every brand has the potential to thrive in its next season of growth. We are a full-service marketing agency dedicated to helping businesses step boldly into their future with data-driven strategies, creative campaigns, and a focus on measurable results. Founded by an award-winning marketing strategist, SZN2 Studios specializes in empowering brands through high-impact marketing initiatives that blend innovation with strategic insights.Our services include:Fractional CMO Services: We offer expert marketing leadership, stepping in as your Fractional CMO to guide your team, build scalable strategies, and oversee marketing execution. Our focus is on aligning your marketing efforts with your business goals, driving revenue growth, and building a cohesive, high-performing marketing department.Launch Management: From concept to execution, we handle the entire lifecycle of your product or service launch. Our team excels in planning and executing launches that generate excitement, increase visibility, and drive sales, ensuring your business thrives from day one.Experiential Marketing & Activations: We create unforgettable experiences that turn key moments into full-scale campaigns. From brand activations to live events, our experiential marketing approach engages your audience in memorable ways, building lasting brand loyalty and increasing customer engagement.What sets us apart is our ability to turn creative ideas into actionable, results-driven strategies. At SZN2 Studios, we don’t just deliver campaigns; we elevate brands by helping them adapt, grow, and succeed in an ever-changing marketplace. Whether it’s scaling a marketing department, executing a game-changing product launch,Monrae provides an array of different tools to be able to assist small business owners in developing their brands. In addition to she has a Facebook Group of 800+ members that she mentors weekly with weekly live sessions, freebies, and one on one sessions.

Founded in 2013

Atlanta, Georgia, USA

8 employees (6 in marketing)

www.marketingbymonrae.com