Day-to-day responsibilities include developing and refining the overall marketing strategy, planning and launching integrated campaigns, and aligning marketing initiatives with revenue and growth goals. The role will oversee brand positioning, content direction, and customer acquisition across digital, social, and offline channels, including events and partnerships. The Fractional CMO will analyze performance metrics, optimize marketing spend, guide public relations efforts, and support sales enablement to drive consistent lead generation and customer retention.

• Growth Strategy: Own integrated marketing roadmap and campaigns aligned to revenue targets.
• Brand & Content: Oversee positioning, content direction, and PR across digital, social, events, and partnerships.
• Performance & Enablement: Analyze metrics, optimize spend, support sales enablement, and drive consistent leads and retention.