Responsibilities

• Lead engagement executive responsible for developing and implementing the strategic marketing transformation for designated clients
• Join the client’s management and leadership team and oversee the four-step marketing transformation process: audit/assessment, business and go-to-market strategy, initiatives/tactics, and performance optimization
• Balance client organization, outsourced resources, and personal expertise to achieve results within the engagement timeline
• Identify quick wins from day one while transforming the marketing function for long-term sustainable growth
• Oversee the development and execution of marketing strategies and initiatives across the client’s organization

Requirements

• 20+ years of marketing experience
• minimum position of Vice President, ideally CMO
• minimum of 5 years leading the B2C marketing organization
• experience with digital marketing, branding, and strategic planning
• demonstrated executive presence working with C-Suite executives, boards, and leadership teams
• a proven, trusted, and motivating leader of teams
• experience working for law firms, professional services, or financial services
• Bachelor\'s degree in marketing, communications, or a related field
• Master\'s degree in marketing, business administration, or a related field preferred
• Knowledge and use of Google Analytics (GA4) to analyze patterns and results
• Understanding Google Business Profile and best practices to drive local SEO
• Knowledge and understanding of website and SEO analytics utilizing SEMRUSH
• Experience in analyzing and driving organic search results
• Experience in building data visualization dashboards to deliver performance reporting
• Experience in paid media: Google paid search, broadcast and connected TV retargeting, social media retargeting
• Strategic go-to-market planning: brand positioning, competitive analysis, go-to-market strategy
• Demonstrated executive communication with C-Suite
• Experience leading and coaching a marketing organization
• Ability to collaborate and align others and bring out best in teams

Preferred

• Master’s degree in marketing, business administration, or related field preferred