Fractional Chief Marketing Officer (CMO)

Responsibilities

• Marketing Strategy & Leadership: Develop an overarching marketing strategy aligned with Won Strategy's business objectives.
• Establish distinct marketing plans, customer profiles, and messaging for W.T.H., Consulting, and M&A+.
• Create quarterly marketing priorities and monthly campaign calendars.
• Work directly with company ownership to align marketing initiatives with business development and revenue goals.
• Lead Generation & Business Development: Design marketing campaigns that generate qualified leads for each business division.
• Develop targeted outreach strategies for business owners, schools, government agencies, and professional referral partners.
• Improve lead capture, follow-up, and conversion processes.
• Collaborate with leadership to strengthen service offerings, promotional messaging, and calls to action.
• Marketing Team & Brand Management: Provide strategic direction to existing content creators and marketing contractors.
• Ensure consistent application of Won Strategy's brand standards.

Requirements

• Demonstrated experience developing and managing marketing strategies
• Experience with B2B lead generation and digital marketing
• Ability to translate marketing strategy into practical, measurable action plans
• Strong organizational, communication, and project management skills
• Experience working with CRM platforms and marketing automation
• Ability to work independently and manage competing priorities

Preferred

• Previous experience as a CMO, VP of Marketing, Marketing Director, or fractional marketing leader
• Experience marketing consulting, professional services, education, workforce development, or business brokerage services
• Experience with HubSpot, Google Analytics, AI marketing tools, and marketing automation
• Experience directing content creators, freelancers, or outside marketing vendors
• Familiarity with small-business growth strategies and entrepreneurial organizations