General Legal

Founding Product Marketing Manager

USA (Hybrid)

$160K/yr – $190K/yrSenior Level5+ years expFull time

Posted 2 months ago

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Job Summary

Own the core messaging and GEO/SEO-backed positioning that shapes the firm, our site, and inbound wins.

  • Positioning & Messaging: own the narrative across the brand, website, and inbound channels
  • GEO/SEO Growth: drive ranking improvements and content that compounds over time
  • GTM Enablement & Intelligence: equip the sales team with decks, battle cards, case studies, ROI stories, and ongoing competitive intel

Job Description

Responsibilities

  • Own positioning and messaging across the firm, our website, and inbound channels
  • Drive GEO (GEO/SEO) and SEO strategy
  • Build sales enablement for our GTM team: pitch decks, competitive battle cards, case studies, ROI narratives
  • Run competitive intelligence across our market peers
  • Help research and roll out new practices and MCP channels
  • Partner with the founders on PR, analyst relations, and conference strategy

Requirements

  • 5+ years of B2B SaaS product marketing, ideally with early-stage startup experience
  • A real GEO/SEO track record — ranking improvements, LLM citation wins, content that compounds
  • Sharp written voice and the ability to ghostwrite
  • Comfort selling to a technical, skeptical buyer (founders, CFOs, GCs)
  • Legal tech, professional services, or fintech background is a plus, not required

Preferred

    Benefits

    • Health, dental, vision; unlimited PTO; home office stipend
    • Travel to NYC and SFO as needed for team offsites and client work