Founding Product Marketing Lead

USA (Hybrid)

$150K/yr – $200K/yrSenior Level6+ years expFull time

Posted 2 weeks ago

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Job Summary

Own Jetson\'s positioning and messaging across the customer journey, translating buyer reality into company-wide language, and partner with Sales to equip enterprise motions with narratives, ROI tools, and assets.

Job Description

Responsibilities

  • Define Jetson's positioning, messaging, and category narrative across every stage of the customer journey.
  • Develop differentiated messaging for our core audiences, including executive leadership, Operations Finance, Operations, and Private Equity.
  • Create the language and frameworks that make Jetson's value immediately intuitive to buyers.
  • Become the voice of the customer by living inside sales calls, customer meetings, onsite visits, and win/loss reviews.
  • Build a repeatable feedback loop that ensures every customer conversation makes Jetson's messaging sharper.
  • Translate how buyers actually think and speak into messaging the entire company uses.
  • Partner with Sales to develop the narratives, presentations, ROI tools, case studies, demos, and competitive messaging that help us win enterprise deals.
  • Create high-impact marketing assets that accelerate pipeline conversion and improve close rates.
  • Ensure every customer-facing interaction reinforces a consistent story.
  • Build Jetson into the defining voice on AI in manufacturing through original research, frameworks, customer stories, and founder-led content.

Requirements

  • 6–10 years in B2B SaaS or enterprise software marketing, ideally as an early Product Marketing hire.
  • Experience marketing products with complex value propositions to multiple buyer personas.
  • Outstanding storytelling ability—you can distill complicated operational and financial workflows into messaging that a Controller, COO, or CFO immediately understands.
  • Deep customer curiosity. You can sit through twenty customer calls and identify the three sentences that become the company's messaging.
  • Commercial instinct. You understand enterprise buying committees and know what moves six-figure enterprise deals forward.
  • Strong execution. You're equally comfortable defining positioning, writing copy, building decks, interviewing customers, and launching campaigns.
  • Builder mentality. You enjoy creating systems, processes, and functions from scratch.
  • AI-native. You instinctively use AI to research, synthesize, draft, and iterate—moving 3–4× faster than traditional marketers.
  • Genuine curiosity about manufacturing, supply chains, and the operational problems that keep industrial leaders awake at night.
  • Comfort operating in a fast-moving startup where priorities evolve quickly.

Preferred

  • First or second marketing hire at an early-stage B2B software company.
  • Experience marketing to traditional industries such as manufacturing, healthcare, logistics, financial services, or industrial technology.
  • Experience supporting enterprise sales teams selling six-figure software.

Benefits

  • 💯 100% healthcare coverage
  • Unlimited PTO + 10 paid company holidays
  • In-Office Perks: daily meal stipends and a fully stocked kitchen
  • Team Events + Destination off-sites
Jetson logo

Jetson

Jetson is on a mission to accelerate the transition of 100M homes across North America away from burning fossil fuels to sustainable energy use. Here at Jetson, we believe in a future that is 100% electric and 100% better.Homes are one of the largest sources of carbon emissions, which can be dramatically reduced by converting to heat pumps, however, adoption lags due to high cost and friction in the retrofit process today. Solving one layer of the value chain won’t move the needle on adoption. Mass adoption will come when it becomes a no-brainer for homeowners to transition. That is why Jetson is building the first fully vertically integrated home electrification company. Jetson makes it simple, transparent and affordable for everyone to get a heat pump.

Founded in 2024
North Vancouver, British Columbia, CAN
123 employees (9 in marketing)

Traffic Signals

Monthly Visitors
102.1K
Monthly Google Ads Budget
$112.8K
Traffic Source Mix
Search
34.6%
Direct
46.4%
Referral
6%
Social
11.1%
Paid
1.7%

Headcount Trend

Current headcount: ~123

Marketing Team

Marketing Team Size
6 (5% of company)
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$55M
Last Raise
$50M
Series A, 6 months ago

Funding History

  • Jan 2026
    Series A • $50M
  • Jan 2024
    Seed • $5M

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