Responsibilities

• Run customer discovery as your core work: significant time with prospects and early customers in target industries, understanding their workflows, pain points, and decision criteria until you are the expert on how these buyers evaluate solutions.
• Build commercial positioning and messaging from the ground up, including translating proven public sector deployments into evidence commercial buyers accept, and a clear articulation of how we earn trust: auditability, access controls, and accountable AI.
• Test messaging in live deals, watching what holds up in a first call, then refine it through win-loss reviews and buyer research.
• Arm the pod with first-call narratives, demo storylines, competitive intelligence, and objection handling for buyers in unfamiliar industries.
• Build market expertise quickly: who the incumbents are, what analysts say, how buying works, and where the white space is in each target vertical.
• Establish feedback loops from sales calls, demos, and lost deals back into positioning and product direction.
• Package deployment proof into commercial-ready evidence: case studies, references, and outcome data buyers outside government will credit.
• As product-market fit emerges, codify the repeatable motions: messaging frameworks, enablement assets, and the GTM foundation that supports scale.

Requirements

• 7+ years in product marketing or adjacent go-to-market roles, including experience taking a product into a new market, launching a new product, or building in an early-stage environment.
• Authorship that changed an outcome: a positioning document that moved a deal, a roadmap decision, or a market entry call.
• Technical fluency: Peregrine is a data platform, and marketing it means understanding how data integration, data modeling, and AI on sensitive data work, well enough to explain them, defend them, and know when a claim outruns them.
• Discovery craft: you ask the right questions, hear what goes unsaid, and turn messy qualitative input into clear strategic direction.
• Range across the full product marketing stack: positioning, deal support, enablement, and campaign execution.
• Comfort treating an unmapped market as a research problem with a deadline.
• Judgment to tell the difference between a vertical where Peregrine is transformational and one where it's a nice-to-have.
• Judgment on when a claim is proven versus promising, built working alongside technical field teams.
• Adept at operating across two registers: technical depth for evaluators, plain language for the operators who live in the product.