Founding Marketing Lead

Los Angeles, CA (Hybrid)

$175K/yr – $235K/yrSenior Level8+ years expFull time

Posted 2 weeks ago

Job Summary

Own growth across channels for Outsmart by turning hypotheses into fast, repeatable experiments; lead PR, creator strategies, and YouTube growth while shaping external perception and credibility.

  • Define and test scalable growth playbooks with a focus on DAU-driven impact
  • Build and optimize creator-driven and multichannel strategies
  • Collaborate to move ideas from concept to execution with speed and curiosity

Job Description

Responsibilities

  • Your biggest job is simple: help us find repeatable ways to grow Outsmart. You’ll look across channels, identify opportunities, form hypotheses, and test them quickly and scrappily. That will include owning PR and finding ways to earn free and scalable attention, developing and running creator strategies, building our YouTube presence, and whatever else you discover.
  • We don’t expect you to be an expert in every marketing discipline . We do expect you to be curious enough to figure things out, resourceful enough to start without a playbook, and hands-on enough to execute.
  • Growth : DAU will be your north star metric.
  • Reputation : in our industry trust and credibility matter greatly, and you’ll help shape how students, parents, educators, and institutions understand and perceive Outsmart.

Requirements

  • 8+ years of experience in marketing in consumer technology.
  • Built and scaled organic or viral growth for a fast growth consumer product.

Preferred

  • Strong instincts for Gen Z.
  • Strong analytical instincts, you care about ideas, but even more about their impact.
  • The ability to move comfortably between strategy and execution including dealing with ambiguity.
  • Curiosity and intellectual drive.

Benefits

  • Healthcare for you and your dependents (medical, dental, and vision)
  • Parental leave for any full-time employee (birthing, non-birthing, and adoptive parents)
  • 15 PTO days per year, a winter break, and 12+ paid company holidays per year
  • Remote work days
  • Lunch provided in-office daily
  • Working with super talented people who want to make a difference in the world
  • Competitive salary, equity, and benefits
Outsmart logo

Outsmart

5.0 Glassdoor

OUTSMART is a content and digital marketing agency that has been serving B2B companies in India, the US, the Middle East, and Australia. We manage the entire content marketing function of a B2B company and help them increase leads and reduce the sales cycle. We deliver, manage and market content along the entire buying journey of their customers, to meet awareness, engagement and conversion objectives of B2B Companies.In order to help our clients grow, our team of professionals bring their expertise and experience to the table from many different industries. Our team knows what it takes to deliver results for your business. Feel free to speak to us on +91 99000 55204or mail us: marketing@outsmart.co.in

Founded in 2012
Bengaluru, Karnataka, IND
20 employees (8 in marketing)
1% recommend to a friend

Salaries

Posted range

$175K/yr – $235K/yr

Taken straight from the job posting.

See all Outsmart salaries

Marketing Team

Marketing Team Size
7 (35% of company)
Median Tenure
1.8 years
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
1.9K

Headcount Trend

Current headcount: ~20
Outsmart logo

Founding Marketing Lead

Outsmart · Los Angeles, CA · Hybrid