Responsibilities

• Brand & Product Marketing
• Positioning and messaging that resonates with an AI robotics researcher, a manufacturing engineer, a defense program lead, and an investor alike — technical audiences.
• Core narrative assets: sales decks, one-pagers, case studies, demo scripts, technical content.
• Stewardship of the brand system across every surface — including agency output.
• Stand up analytics, conversion tracking, and SEO for website and other channels then own the site and its publishing cadence after with the support of internal technical team members.
• Strategy, calendar, and execution on LinkedIn and X — work with partners and internal team to build footage, deployment milestones, technical explainers, founder-led thought leadership.
• Report on audience quality, engagement, share of voice, referral traffic, and inbound sources.
• Scope and eventually manage an analyst to absorb production and reporting.
• Run events end to end — trade shows, customer and partner dinners, demo days.
• Help to decide what's worth investing in (time and money). Own booth and demo development, shipping, staffing, run-of-show, and develop systems for pre/post outreach..

Requirements

• 6+ years in B2B marketing, including time where you were doing the work, not directing it.
• Owned brand and product marketing — positioning and messaging for a sales team.
• Managed external agencies (web, PR, creative, or events) with strong outcomes.
• Run a website project end to end with a design or development partner.
• Hands-on events experience: built the booth plan, worked the show, followed up on leads.
• Strong writing, an important part of this role.
• Taste and a point of view. You can say precisely why agency work is off, and you'll push back on us when we're wrong.
• Credibility with engineers. You'll spend real time with them and need to earn their trust.

Preferred

• hardware, robotics, industrial automation, or deep tech marketing
• familiarity with defense or government-adjacent buyers
• HubSpot/Marketo/Salesforce fluency
• enough Figma to get a concept across
• experience managing a junior marketer or contractor

Benefits

• Comprehensive health, dental and vision coverage, and generous PTO.