Founding Marketing Lead

Responsibilities

• Own how Autopilot tells its story and turns that story into a pipeline.
• You'll shape messaging, positioning, and go-to-market narrative across our verticals, build and run the campaigns that generate demand, and create the customer-proof library that helps close B2B deals.
• You'll start as a hands-on builder who writes and launches the campaign, and reports on the results, then grow into leading the marketing team as we scale.
• Product Marketing & Positioning
• Own messaging, positioning, and value proposition across enterprise and channel, tailored by vertical and by buyer.
• Partner with Sales, Product, and Leadership to translate company strategy into a marketing plan that drives the pipeline.
• Support product launches with positioning, launch content, and go-to-market plans.
• Content & Customer Proof
• Build Autopilot's library of case studies, ROI documentation, and deployment outcomes end-to-end.
• Develop thought leadership that positions Autopilot as a serious player in facility automation, speaking the language of B2B buyers in industries new to robotics.

Requirements

• - 3–8 years of B2B marketing experience at technology companies
• - You are hands-on and experienced across product marketing, content marketing, and demand generation and you've built without a large team or a big budget.
• - Pre-seed or seed-stage, venture-backed tech startup experience preferred.
• - A track record of building and launching campaigns yourself, from brief to results
• - AI-native in your day-to-day and in your campaigns. You default to tools like Claude, ChatGPT, or similar to move faster, write better, and solve problems before asking for help.
• - You know your way around campaigns, lists, workflows, and reporting without needing a tutorial

Preferred

• - Experience in robotics or physical AI
• - Experience marketing new technology to legacy industries

Benefits

• - Base Salary + Annual bonus potential
• - The total compensation range for this role is $120,000-$200,000. This range reflects total target compensation, which includes base salary and bonus potential. Where a candidate falls within the range depends on factors such as experience, skills, and locations.
• - Equity: Early-stage ownership through stock options. A chance to build meaningful value as we scale.
• - 100% Employer-covered Health, Dental, and Vision Insurance
• - 401(k) – Company-administered plan
• - Flexible PTO – Time off as needed, coordinated with your team
• - Travel Reimbursement – Reimbursed in accordance with company policy, where role-related travel is required
• - Team & Culture Events – Team offsites, social events, and company-sponsored activities
• Benefits and policies may be updated from time to time at the company's discretion.