Responsibilities

• The Founding GTM Lead is a builder and seller.
• You will personally create and close pipeline while designing the systems, messages, metrics, and team rhythm that allow Cavaco to scale.
• Work directly with the founders on positioning, account strategy, pricing feedback, partnerships, hiring, and forecasting.
• In the first 30 days, learn the product and customers, audit the funnel, define qualification and stage-exit criteria, and own priority opportunities.
• By day 60, run the weekly revenue process, coach two SDRs, improve discovery and demo conversion, and create a credible forecast.
• By day 90, establish repeatable direct and partner motions with measurable funnel targets.
• This is not a management-only role: you will prospect, run discovery and demos, shape pilots, advance proposals, and close business.

Requirements

• You have built pipeline and closed B2B software, ecommerce technology, marketing technology, or agency solutions.
• You can sell to founders and to marketing, ecommerce, lifecycle, and digital leaders.
• You have worked in an early-stage environment where the playbook was incomplete, and can move between strategic account work and detailed operating discipline.
• You turn customer problems into scoped proofs of value instead of feature-heavy demos, coach junior sellers while remaining a high-output individual contributor, and use CRM data as an operating system.

Preferred

• Direct experience with Klaviyo, Shopify, BigCommerce, lifecycle marketing, ecommerce agencies, or AI-native software is strongly preferred.