Responsibilities

• - Use analytics to identify where Form Now should grow next: which customer segments, which channels, and which campaigns are actually working
• - Own campaign effectiveness end to end: set up email and LinkedIn campaigns, run them, and measure what drove results
• - Independently plan and execute events as a channel for reaching new B2B customers, from small businesses to medium and large accounts
• - Connect Form Now\'s product roadmap to marketing: turn what the product does into positioning and messaging that lands with buyers
• - Pull together campaign analysis, competitive tracking, and channel experiments into a coherent growth plan you own end to end
• - Make A/B testing and fast iteration a habit rather than an occasional exercise; ship, measure, adjust, repeat
• - Write and manage customer-facing copy and email, from acquisition sequences to lifecycle messaging
• - Use AI tools, including Claude, as a daily part of the job to move faster on research, campaign builds, and analysis

Requirements

• - 2-10 years of B2B marketing or growth experience; slope and grit matter more than years
• - A track record of taking on projects solo, from concept through execution, and knowing how you measured success
• - Comfortable being customer-facing when the job calls for it
• - Strong analytically: you can build a manageable tracking system, read your own campaign data, and act on it without waiting for someone else to hand you a dashboard
• - Have run or set up events independently
• - Growth mindset: you're not precious about the channel you know best and you'll try new approaches quickly
• - High energy and not afraid to be scrappy; a startup-within-a-startup environment means undefined problems and few guardrails
• - Use AI tools fluently in your daily work, held to the same quality bar as your own

Preferred

• - B2B experience specifically
• - Experience with data analytics and visualization tools (GBQ/SQL, DataStudio/Looker, etc.)
• - Comfortable with copywriting and customer marketing, even if it\'s not your primary strength
• - You\'ve built your own tools, whether that\'s a scraper for a prospect list, an automation that stitches two tools together, or a landing page you shipped without waiting for design.

Benefits

• - Robust equity program to build future wealth through RSUs
• - Comprehensive healthcare coverage (Medical, Dental, Vision)
• - 401K matching and access to financial advisors
• - Generous paid Parental Leave (up to 16 weeks)
• - Tenure-based paid Sabbatical Leave (up to 6 weeks)
• - Flexible Out of Office Plan – Take time when you need it
• - Ample on-site parking & pre-tax commuter benefits
• - Healthy on-site lunches, snacks, beverages, & treats
• - Regular sponsored professional development opportunities
• - Many opt-in culture events across our diverse community