Founding Head of GTM & Demand Gen

Responsibilities

• Go-to-Market Strategy & Growth - Own our GTM strategy and demand generation roadmap across enterprise and channel partners.
• Identify new growth opportunities, verticals, and acquisition channels.
• Partner with Sales, Product and Leadership to drive pipeline and revenue.
• Demand Generation & Marketing Execution - Personally build and optimize campaigns across paid media, email, SEO/GEO, content, events, and emerging channels.
• Own HubSpot marketing automation, lifecycle campaigns, and reporting.
• Manage agencies, vendors, and AI-powered marketing tools to maximize performance.
• Continuously test, learn, and improve marketing performance across every channel.
• Content, Analytics & Operations - Own messaging, positioning, content strategy, and organic growth.
• Build dashboards that measure pipeline, conversion, and marketing ROI.
• Present actionable insights and recommendations to leadership.

Requirements

• 7+ years building demand generation or growth programs in B2B SaaS or technology.
• Experience at an early-stage or high-growth company where you’ve built programs from scratch.
• Demonstrated success generating measurable pipeline and revenue growth.
• Experience owning strategy while remaining hands-on in execution.
• Bias toward action. You'd rather launch, measure, and improve than spend weeks perfecting a plan.
• You’re a builder.
• You've built and executed demand generation programs yourself – not just managed agencies or approved strategy.
• You're equally comfortable developing a GTM plan and launching a campaign in HubSpot that same day.
• You thrive in early-stage environments where ownership is high and playbooks don't exist yet.
• You're resourceful. You know how to deliver results without a large budget or a large team.

Benefits

• Base Salary + Annual bonus potential
• The total compensation range for this role is $100,000-$200,000. This range reflects total target compensation, which includes base salary and bonus potential. Where a candidate falls within the range depends on factors such as experience and skills.
• Equity: Early-stage ownership through stock options. A chance to build meaningful value as we scale.
• 100% Employer-covered Health, Dental, and Vision Insurance
• 401(k) – Company-administered plan
• Flexible PTO – Time off as needed, coordinated with your team
• Travel Reimbursement – Reimbursed in accordance with company policy, where role-related travel is required
• Team & Culture Events – Team offsites, social events, and company-sponsored activities