Founding GTM Strategy at Pallet | San Francisco, CA | $145K/yr – $195K/yr

Founding GTM Strategy

San Francisco, CA (On-site)

$145K/yr – $195K/yrSenior Level3+ years expFull time

Posted 3 months ago

Job Summary

Own full GTM narrative and launch process for AI-enabled logistics products, turning technical capabilities into clear customer value while shaping enterprise messaging from launch to live usage.

Launch & cross-functional ownership: establish and run the product launch process across product, engineering, sales, and marketing.
Sales enablement & messaging: craft demo scripts, objection handling frameworks, deal collateral, and customer case studies.
Market narrative & feedback loop: maintain positioning across segments and continuously refine GTM using sales calls and product usage data.

Job Description

Own full GTM narrative and launch process for AI-enabled logistics products, turning technical capabilities into clear customer value while shaping enterprise messaging from launch to live usage.

Launch & cross-functional ownership: establish and run the product launch process across product, engineering, sales, and marketing.
Sales enablement & messaging: craft demo scripts, objection handling frameworks, deal collateral, and customer case studies.
Market narrative & feedback loop: maintain positioning across segments and continuously refine GTM using sales calls and product usage data.

Pallet

PalletTM is the national leader in rapid-response shelter villages. The Everett, Washington-based company is addressing the homeless crisis with speed, at scale. Pallet shelter villages provide the dignity and security of private units within a community. A resource net of on-site social services, as well as food, showers, laundry, and more helps people transition to permanent housing. The majority of employees who build these shelters have experienced homelessness, addiction, or incarceration.

Founded in 2016

Seattle, Washington, USA

121 employees (7 in marketing)

palletshelter.com