Founding GTM Lead

New York, USA (Hybrid)

$140K/yr – $190K/yrSenior Level3+ years expFull time

Posted 2 months ago

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Job Summary

Drive AI-powered GTM and growth at GovSignals, building end-to-end marketing systems and leading high-velocity experiments.

  • Own end-to-end GTM campaigns and AI-driven outbound across channels.
  • Must-have: AI-native workflow builder and API experience.
  • Standout: Cross-functional impact in early-stage growth with founder-level visibility.

Job Description

Drive AI-powered GTM and growth at GovSignals, building end-to-end marketing systems and leading high-velocity experiments.

  • Own end-to-end GTM campaigns and AI-driven outbound across channels.
  • Must-have: AI-native workflow builder and API experience.
  • Standout: Cross-functional impact in early-stage growth with founder-level visibility.

Responsibilities

  • Build the AI-Powered GTM Engine. Stand up enrichment pipelines, LLM-driven personalization, and agentic outbound using tools like Clay, n8n, Zapier, Make, Apollo, Instantly/Smartlead, Lindy, Gumloop, and custom GPTs / LLM APIs — doing the work a much larger team would do manually.
  • Run Growth Experiments. Scrappy, high-velocity tests on messaging, channels, and ICPs. Ship daily, measure weekly, kill what doesn’t work.
  • Translate Technical AI into Compelling Narratives. Decks, demos, one-pagers, case studies, landing pages — written in plain English about hard problems.
  • Design and Execute Campaigns End-to-End. Email sequences, paid/social, webinars, conference activations, and ABM plays focused on federal primes, Fortune 500 contractors, and government agencies.
  • Own the Numbers. Define CAC, LTV, and funnel conversion. Build dashboards. Refine strategy based on data, not vibes.
  • Partner Across the Company. Work with product, sales, and deployment so GTM programs align with our ICPs, sales workflows, and what we’re actually shipping.

Requirements

  • AI-native workflow builder. AI tooling is your daily workbench. You’ve shipped real automations across multiple platforms and use LLMs constantly to enrich, personalize, classify, and write. You know your way around an API even if you don’t write production code.
  • 3–8 years in marketing, growth, or GTM — ideally at early-stage or high-growth startups where you wore many hats.
  • System builder. You’ve designed and scaled a marketing system from scratch — automation, attribution, integrations, the whole stack — not just managed one someone else built.
  • Sharp translator. You’ve turned technical product details into customer-facing narratives that converted.
  • Range. You’re equally comfortable in an automation builder, a CRM, a Notion doc, and a sales pitch.

Preferred

  • You’ve built agentic outbound or AI-driven content ops in a previous role.
  • Background in growth marketing, product marketing, or demand generation.
  • Experience marketing AI/ML, developer tools, or SaaS products.
  • Familiarity with GovTech, compliance, or federal contracting ecosystems.

Benefits

  • Impact at scale. Help shape how cutting-edge AI transforms a multi-billion-dollar industry.
  • Ownership. Drive GTM strategy end-to-end with founder-level visibility and influence.
  • Builder DNA. No red tape, no agency middlemen — just you and the outcomes.
  • Growth. Early-stage entry point with room to shape brand, voice, and market presence.
GovSignals logo

GovSignals

GovSignals is the #1 Acquisition AI platform for government contracting, and the only AI proposal platform operating in a FedRAMP® High authorized environment. Built with enterprise-grade security, our end-to-end software accelerates pre-RFP intelligence, capture, proposal development, and AI knowledge management. We empower contractors to scale pipeline and win more contracts with speed and precision.From AEC to Defense, technology to professional services, GovSignals enables contractors of every size—from emerging small businesses to Fortune 500 leaders—to pursue and secure more opportunities across federal, state, and local markets. Teams routinely 3x GovCon revenue by uncovering new funding streams and generating fully compliant, winning proposals in hours instead of months.As the most advanced and secure AI solution in the industry, GovSignals not only keeps up with government trends, we predict them. Our data aggregation and predictive analytics reveal agency priorities and funding shifts before they are announced, so contractors can align early and act first.Led by a team with experience at Amazon, Palantir, Stanford, Harvard Business School, and senior levels of government, GovSignals is redefining how contractors compete and win in the multi-trillion-dollar government marketplace.

Founded in 2023
Washington, District of Columbia, USA
15 employees (2 in marketing)