Responsibilities

• Own originated demand. Develop your own view on where our demand should come from, identify the audiences we should be reaching, and build the ideas and campaigns that turn their attention into qualified leads. Challenge our assumptions when you think we’re wrong.
• Build the content strategy and multi-week arcs behind it across company channels and founder thought leadership.
• Refine our ICP and targeting as we learn which markets, organizations, and buyers respond most strongly to what we’ve built.
• Own targeted outbound as a demand-generation channel, with an emphasis on message and audience quality rather than volume.
• Run initial conversations with prospects, independently where appropriate or alongside the CEO or customer success.
• Develop product marketing for technical buyers, including case studies, one-pagers, competitive materials, and technical collateral.
• Help us get more out of the events we host and attend, and work them alongside the founders.
• Lead the evolution of our marketing website, including messaging, content, and conversion.
• Experiment with new ways to reach prospective customers rather than assuming the channels we’re using today are the right ones.
• Use AI and automation as leverage across all of the above when it improves the work, not simply because it makes it faster.

Requirements

• 5–10 years in B2B GTM, growth, marketing, or demand generation, ideally including an early-stage company where you built the function rather than inherited it.
• A track record of using marketing to generate qualified leads, not just awareness, engagement, or traffic.
• A body of creative work you can show us that got a serious professional audience to pay attention and produced a meaningful result.
• Experience personally building a channel from zero to measurable traction. We’re looking for someone who has done the work, not just managed the people doing it.
• Good judgment about lead quality versus lead volume in a complex enterprise market.
• Comfort being the only person doing something and figuring things out without a pre-existing playbook.
• Willingness to travel for conferences and client events.

Preferred

• experience in climate, engineering, catastrophe insurance, institutional real estate, or infrastructure. An existing network in these industries is a meaningful advantage, but not a substitute for the core skills we are looking for.

Benefits

• $150,000-$190,000 base salary plus meaningful equity
• Four-year equity vesting with a one-year cliff
• Health, dental, and vision insurance
• 401(k)
• Flexible PTO
• There’s deliberately no commission or variable compensation. We don’t want to incentivize meeting volume at the expense of meeting quality.