Founding GTM Lead

New York City, NY (Remote)

$150K/yr – $185K/yrSenior Level4+ years expFull time

Posted 7 days ago

Job Summary

Own early GTM across community, content, partnerships, and outbound, lead product research and pilots, shape positioning and pricing, and monitor GenAI creative tools landscape to accelerate decisions.

  • Drive early conversations, demos, and structured market feedback
  • Collaborate on ICP, messaging, and pricing strategy
  • Deliver market intelligence to guide product decisions

Job Description

Responsibilities

  • Own early GTM execution across community, content, partnerships, and targeted outbound outreach.
  • Build and manage relationships with design partners and early customers in creator, studio, and agency segments.
  • Recruit and organize participants for ongoing product research and user testing.
  • Drive early commercial conversations, demos, pilots, and structured market feedback channels.
  • Collaborate with product leadership on positioning, messaging, ICP definition, and pricing strategy.
  • Deliver clear, structured market intelligence to accelerate product decision-making.
  • Track the competitive landscape of GenAI creative tools, workflows, and evolving user expectations.
  • Represent the company externally with credibility, strong emotional intelligence, and confident storytelling.

Requirements

  • 4 to 8+ years in GTM, partnerships, growth, or client-facing roles at startups or fast-moving environments.
  • Proven track record in at least one motion: B2B partnerships or sales (pilots, early deals) and/or B2C growth (community or creator funnels).
  • 3+ years serving professional creatives at creative tools companies, agencies, creator platforms, or production studios.
  • 1 to 2+ years of hands-on exposure to GenAI products and workflows, comfortable using AI tools as part of daily GTM work.
  • Full-cycle sales experience: discovery, demo, negotiation, close, and building CRM and outbound sequences from scratch.
  • Strong product-led growth expertise, ideally from a PLG motion at a collaborative or creative software company.
  • Individual-contributor orientation suited to a founding GTM role, with the ability to close mid-market deals while building the playbook and scaling the resulting revenue motion.
  • Experience contributing to a high-growth revenue trajectory at an early-stage company.
  • Existing network and relationships within the creative industry are a strong plus.
  • Comfortable operating in ambiguous, fast-paced environments and taking ownership well beyond a defined job description.

Benefits

  • Visa sponsorship: available where applicable.
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Clera

Clera is the first AI talent agent: a personal headhunter that acts on behalf of top talent. We connect you to your dream job.

Founded in 2025
San Francisco, California, USA
8 employees (1 in marketing)

Salaries

Posted range

$150K/yr – $185K/yr

Taken straight from the job posting.

See all Clera salaries

Marketing Team

Marketing Team Size
1 (13% of company)
Marketing Roles Posted (Last 30 Days)
9

Funding

Last Raise
Grant, 12 months ago

Traffic Signals

Monthly Visitors
32K
Monthly Google Ads Budget
$874
Traffic Source Mix
Search
21.7%
Direct
59%
Referral
4.9%
Social
12.7%
Paid
1.5%

Headcount Trend

Current headcount: ~8
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Founding GTM Lead

Clera · New York City, NY · Remote