Responsibilities

• Own the full-funnel growth motion end-to-end: positioning, demand generation, outbound, inbound, conversion, and expansion
• Set the commercial strategy — which segments we go after, in which geographies, with what message, and in what order
• Run the weekly rhythm that turns strategy into pipeline: campaigns shipped, experiments running, deals advancing
• Design and deploy the GTM playbook from first principles — this is a category we are inventing, not a known motion to copy
• Launch outbound programs, content engines, partnership plays, and event strategies that actually move pipeline
• Build the brand that a $1T market takes seriously — credible to GCs, sharp to founders, unmistakably Arcline
• Partner with our GTM engineer to stand up the systems, automation, and AI-native workflows that let a small team punch far above its weight
• Own the number. Pipeline, conversion, CAC, payback, expansion — you know where each one sits at any moment
• Instrument the funnel so we always know what is working and what is not
• Run experiments, kill what does not work, and double down on what does

Requirements

• 3+ years in growth, marketing, or commercial leadership roles, ideally at a B2B company that scaled fast
• A track record of owning a revenue or pipeline number and hitting it — not just contributing to one
• Experience building a function from scratch, or as a very early hire on a team that did
• Sharp commercial instincts: you can read a market, price against it, and position accordingly
• Fluent with modern GTM tooling (Clay, Apollo, HubSpot/Salesforce, LinkedIn ads, the usual stack) and genuinely curious about how AI changes the motion
• Writer's ear: the best growth leaders can write copy that actually converts