Founding Growth Marketing Lead

Responsibilities

• Make the product the content: Film Parkes doing real firm work: catching scope creep and pricing it, chasing overdue invoices, cleaning up a client list, onboarding a new hire. Show the finished output, not a feature list. Before-and-after beats any explainer.
• Build the "start here" library for AI in accounting: Playbooks, prompt packs, templates, workflow teardowns, a free email course and simple calculators (hours back per staff member). Built to rank in search and to be cited by ChatGPT, Claude and Google's AI answers, so it becomes the default answer when an accountant asks how to begin.
• Turn customers into the channel: Capture wins as clips, posts and case studies within days, and make it easy for firm owners to share their own "I hired Parkes" stories. Launch and run a peer-invite and referral program. Build a public showcase of the jobs and playbooks firms have run with Parkes, filterable so visitors find firms like theirs.
• Build the brand, not just the library: Give Parkes a clear point of view and a personality as a coworker, and show proof of momentum: firms hiring Parkes, hours given back, dated numbers.
• Ghostwrite and amplify the founders and team: Founder-led posts on LinkedIn are a core channel. You draft, they sharpen, everyone ships.
• React fast: When a new model, IRS update or industry story lands, publish a useful take for firms within hours, not weeks. Keep a response kit ready for when others in the space ship their own AI agents and playbooks.
• Co-market with partners: Create co-branded content and campaigns with practitioner creators and industry associations as they join the Parkes marketplace.
• Plan around the accounting calendar: Teach and acquire in the quieter months. During busy season (January to mid-April) and extension deadlines (September and October), ship short, practical help that saves time right now.
• Measure and cut: Tag everything, attribute sign-ups to content and channels, double down on what converts and kill what doesn't.
• Show your work: Document your workflows so they outlast you, and share how you build. That is content too.

Requirements

• A public body of work you made yourself: accounts, a channel, a newsletter or campaigns you grew, with numbers to show for it.
• Experience growing a product from zero to its first thousands of users.
• 4+ years in content, growth or social marketing, ideally at a B2B SaaS or AI startup selling to SMBs or professionals.
• Daily, hands-on AI fluency. Show us the workflows, agents and automations you have built, not just the tools you have tried.
• Strong writing and on-camera comfort. You can explain a complex workflow in 60 seconds without jargon.
• A bias to ship. You would rather publish today and fix tomorrow than polish for a week.
• Comfort with numbers: UTMs, attribution, funnels, and the judgment to act on them.

Preferred

• You have worked in or marketed to accounting, bookkeeping, tax or other professional services firms. A CPA, EA or firm background is a real advantage.
• You have built a LinkedIn audience in a B2B niche.
• You have run a referral, community, ambassador or creator program.