Founding Growth & Marketing Lead

Los Angeles, CA (On-site)

Salary Not AvailableSenior LevelFull time

Posted 3 months ago

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Job Summary

Drive growth, branding, and partnerships for Joey, a founder-led consumer AI startup.

  • Own growth, brand, and partnership experiments from concept to scale.
  • Must-have: Proven growth or brand leadership at an early-stage consumer company.
  • Standout: Strong taste with creative, executable campaigns and rapid iteration.

Job Description

Responsibilities

  • The founding growth and marketing lead role is at the intersection of brand, growth, and partnerships. You'll work directly with the founders and own how Joey gets into people’s hands — running experiments, launching in high-signal environments and shaping how Joey is positioned as we scale.
  • This is not a “run ads” role — it’s about figuring out what works from first principles and executing quickly.
  • We’re building something people talk about at dinner and share with their group chats.

Requirements

  • You’ve built and run growth or brand at a consumer company (ideally early-stage)
  • You have strong taste; you can tell the difference between marketing that resonates and marketing that’s just loud
  • You’re as creative as you are executional
  • Show us the last few campaigns, launches, or experiments you’ve run — what you tried, what worked, what didn’t
  • You think in terms of communities and rooms, not impressions
  • You move fast, figure things out without waiting for direction, and own outcomes end-to-end
  • You go deep on consumer behavior; you notice trends early
  • LA-based. In person. No remote.

Preferred

  • You have opinions about why dating apps don’t work
  • You’ve built or grown something from zero — a brand, a community, a product, a following
  • You’re motivated by the problem, not just the job

Benefits

  • We offer competitive compensation, including equity and benefits.
Joey AI logo

Joey AI

Transitioning traditional businesses into the digital frontier. Part Of The Brand Factory Group of Companies.

Founded in 2017
Toronto, Ontario, CAN
25 employees (18 in marketing)

Traffic Signals

Monthly Visitors
160
Traffic Source Mix
Search
58.1%
Direct
22.6%
Referral
12.5%
Social
5.6%
Paid
1.2%

Headcount Trend

Current headcount: ~25

Marketing Team

Marketing Team Size
6 (24% of company)