Founding Growth & Marketing Lead

Los Angeles, CA (On-site)

Salary Not AvailableSenior LevelFull time

Posted 3 months ago

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Job Summary

Drive growth and positioning for Joey by testing first-principles strategies, launching in high-signal environments, and coordinating with founders as we scale.

  • Own growth experiments and rapid execution to find what works for a consumer audience.
  • Must-have: proven consumer growth or brand work at an early-stage company with tangible campaigns.
  • Standout: strong consumer intuition, deep behavioral insights, and hands-on execution.

Job Description

Responsibilities

  • You\'ll work directly with the founders and own how Joey gets into people’s hands — running experiments, launching in high-signal environments and shaping how Joey is positioned as we scale.
  • This is not a “run ads” role — it’s about figuring out what works from first principles and executing quickly.
  • We’re building something people talk about at dinner and share with their group chats.

Requirements

  • You’ve built and run growth or brand at a consumer company (ideally early-stage)
  • You have strong taste; you can tell the difference between marketing that resonates and marketing that's just loud
  • You\re as creative as you are executional
  • Show us the last few campaigns, launches, or experiments you've run — what you tried, what worked, what didn't
  • You think in terms of communities and rooms, not impressions
  • You move fast, figure things out without waiting for direction, and own outcomes end-to-end
  • You go deep on consumer behavior; you notice trends early
  • LA-based. In person. No remote.
  • Must be authorized to work in the US

Preferred

  • You have opinions about why dating apps don’t work
  • You’ve built or grown something from zero — a brand, a community, a product, a following
  • You’re motivated by the problem, not just the job

Benefits

  • equity and benefits
Joey AI logo

Joey AI

Transitioning traditional businesses into the digital frontier. Part Of The Brand Factory Group of Companies.

Founded in 2017
Toronto, Ontario, CAN
25 employees (18 in marketing)

Traffic Signals

Monthly Visitors
160
Traffic Source Mix
Search
58.1%
Direct
22.6%
Referral
12.5%
Social
5.6%
Paid
1.2%

Headcount Trend

Current headcount: ~25

Marketing Team

Marketing Team Size
6 (24% of company)