Founding Growth Marketer

Responsibilities

• Co-create our 2027 marketing strategy with our executive team, own crucial metrics for growing the business and track our progress over time
• Manage the process for building and iterating on fresh creative, utilizing AI tooling where feasible and managing relationships with external creative partners
• Own pipeline generation end to end: set pipeline targets with Sales, decide where the next dollar goes, and report back on what it returned
• Build a single source of truth for our funnel: instrument the website, CRM, and ad platforms so every program ties from first touch through closed-won, with sourced and influenced pipeline kept separate
• Run a steady cadence of experiments across audiences, channels, messaging, offers, and landing pages. Every test ends in a decision: double down, fix it, or kill it
• Turn events, executive dinners, and webinars into measurable pipeline: prioritize them by ICP overlap, automate invites and follow-up, and measure the return on each
• Stand up our marketing operations: lead routing, handoff SLAs with Sales, nurture programs, and the dashboards leadership uses to make decisions. Use AI, automation, and a lean stack to get leverage without adding headcount
• Find and test the channels we aren't running yet, and build the investment case for the ones that earn it

Requirements

• 5+ years in growth, demand generation, or performance marketing, ideally including time as an early marketing hire at a high-growth B2B startup selling to sophisticated buyers
• A track record of building channels from zero and then scaling them, with pipeline, CAC, and payback numbers you can walk us through
• You know your numbers cold: what changed, why it changed, and what you decided because of it. You build your own dashboards and read the data yourself
• Hands-on experience connecting ad platforms, website analytics, and a CRM (Salesforce, HubSpot, or similar) so channels optimize toward qualified opportunities and revenue, not clicks
• Experience partnering with enterprise sales teams on account-based programs, and a feel for what makes an AE want to work a marketing-sourced lead
• A habit of using AI, automation, and tools like Clay to do more with a small team
• Creative enough to come up with unconventional experiments, and the judgment to know which ones would hurt a brand built on the trust of lawyers
• High agency and low ego: you'd rather write the email, build the landing page, and QA the tracking yourself than wait on someone else

Preferred

• Bonus: Experience in legal tech, legal operations, or building products used by in-house legal teams.

Benefits

• Comprehensive health, dental, and vision insurance; HSA available depending on plan selection; 401K
• 12 weeks paid parental leave
• Flexible time off (20+ days PTO)
• Annual learning & development stipend
• Technology stipend, including unlimited spend on AI tooling
• Daily lunch for in-office team members