Responsibilities

• Determine and test new paid channels for a high-trust, longer-conversion B2C product; this isn't simple ecommerce, and the strategy needs to reflect that
• Execute end-to-end: creative direction, ad iteration, campaign structure, dashboards, and the underlying tracking/attribution setup
• Build and refine the full funnel; paid acquisition, lifecycle touchpoints, and website conversion; as one connected system
• Set efficient cost targets and hold the line on them as you scale
• Move fast without a team around you; build the tools and workflows that let you punch above a team of one

Requirements

• 4+ years in growth or performance marketing, ideally having joined a B2C startup and seen it scale; not just running Facebook and Google at large scale, but having built the strategy from scratch
• A track record of testing and standing up new paid channels from zero, not just optimizing an existing one
• Deep comfort with numbers; you monitor performance daily and can speak fluently to what's driving it
• Experience with high-trust, longer-cycle products where conversion isn't a single click (e.g., a phone conversation is often part of the journey), a plus
• A builder's instinct: you'd rather automate a workflow yourself than wait for someone else to build it

Preferred

• Experience with high-trust, longer-cycle products where conversion isn't a single click (e.g., a phone conversation is often part of the journey)