Founding Creative NYC Edtech (Hybrid)

New York City, NY (Hybrid)

$70K/yr – $90K/yrIntern/New GradFull time

Posted 2 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own the TikTok and Instagram voice and cadence, turning daily posts into a fast moving creator-led machine while building a community of engaged teens.

  • Channel Ownership: own end-to-end content on TikTok and Instagram with a distinct voice and daily shipping rhythm.
  • Community-First: grow an authentic high school student community that roots for the brand.
  • Experimentation & Memes: run budgeted experiments to drive viral moments and beat meme cycles.

Job Description

Responsibilities

  • Own TikTok and Instagram end-to-end: run both channels, set the voice, ship daily.
  • Build a community, not a follower count: high school students who actually root for us.
  • Be everywhere: on camera or behind it, in the office, at the events.
  • Run weird experiments: we have a budget for it. Some won't work. The ones that do hit millions of teens.
  • Catch every meme cycle before our competitors know what TikTok is.
  • Build the function: turn Tuesday office chaos into Wednesday's viral post.

Requirements

  • You have your own following (any size, what matters is taste)
  • You're deeply, almost concerningly online
  • You can write a hook that stops a 16-year-old mid-scroll
  • You shoot and edit your own stuff (CapCut wizardry encouraged)
  • You've shipped content somewhere: a brand, a creator account, a school org, your own page
  • You know the difference between StudyTok, BookTok, and whatever new Tok dropped this morning

Preferred

  • Bonus: fresh grad or 1-2 years in, built a community from zero, and hate the phrase "let's hop on a sync."

Benefits

    Northstar logo

    Northstar

    4.4 Glassdoor

    We're making it easy for everyone to access affordable, personalized financial advice. We believe that financial wellness starts with a single paycheck. That's why we work with leading companies to provide access to dedicated financial advisors (CFP®) and innovative tools as an employee benefit. Northstar’s financial wellness program helps employees make the connection between employer benefits and personal finances so they can get the most out of their benefits.We've raised more than $40M from investors including Notable Capital, PayPal Ventures, Thomson Reuters Ventures, Canvas Ventures, M13, Foundation Capital, and Workday Ventures. Our employer customers include Zoom, Snap, NerdWallet, Superhuman, Medium, ServiceTitan, and more.

    Founded in 2016
    Utah, USA
    179 employees (8 in marketing)
    80% recommend to a friend
    73% CEO approval

    Traffic Signals

    Monthly Visitors
    19.4K
    Traffic Source Mix
    Search
    18.8%
    Direct
    74.8%
    Referral
    4.6%
    Social
    0.8%
    Paid
    1%

    Headcount Trend

    Current headcount: ~179

    Marketing Team

    Marketing Team Size
    3 (2% of company)

    Funding

    Total Funding
    $40.4M
    Last Raise
    $24.4M
    Series Unknown, 3 years ago

    Funding History

    • Oct 2022
      Series Unknown • $24.4M
    • Jan 2022
      Series Unknown • $5.2M
    • Nov 2020
      Series A • $7.3M

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