Company overview

We're making it easy for everyone to access affordable, personalized financial advice. We believe that financial wellness starts with a single paycheck. That's why we work with leading companies to provide access to dedicated financial advisors (CFP®) and innovative tools as an employee benefit. Northstar’s financial wellness program helps employees make the connection between employer benefits and personal finances so they can get the most out of their benefits.We've raised more than $40M from investors including Notable Capital, PayPal Ventures, Thomson Reuters Ventures, Canvas Ventures, M13, Foundation Capital, and Workday Ventures. Our employer customers include Zoom, Snap, NerdWallet, Superhuman, Medium, ServiceTitan, and more.
Founded in 2016
Utah, USA
179 employees (8 in marketing)
80% recommend to a friend
80% positive business outlook

Salaries

Typical salary range

$70,000 – $90,000

/ yr

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People

Headcount trend

Company growth over the last 12 months

Headcount -1.1% year over year

Funding

Total funding

$40.4M

Last raise

$24.4M

Series Unknown, 3 years ago

Funding history

Oct 2022

Venture Round Northstar · $24.4M

Jan 2022

Venture Round Northstar · $5.2M

Nov 2020

Series A Northstar · $7.3M

Dec 2018

Seed Round Northstar · $2.5M

Oct 2016

Pre Seed Round Northstar · $920K

Audience

Monthly website visitors
19.4K
Month over month+30.7%
Quarter over quarter+2.5%
Top sourceDirect (74.8%)
Ad budget per month$0.0
Average search rank56.4
Traffic source mix
Direct
74.8%
Search
18.8%
Referral
4.6%
Paid referral
1%
Social
0.8%

LinkedIn followers

Follower count and growth

Total followers

4.8K

12-mo growth

+16.2%

Monthly growth

+0.6%

News

Links