Responsibilities

• Work across a dynamic, cross-functional team to update a portfolio of content with new performance data and market insights to balance quality of content with publishing efficiency
• Contribute to marketing campaign and positioning strategies by supporting Senior Consultants across the team with IMG priorities
• Build relationships with matrix partners to drive efficiencies and align on priorities
• The primary function will be to activate Nationwide’s Institutional Investments Distribution (IID) channel growth strategy including product marketing communications, sales enablement, webinars/events and digital experiences
• Relationship: Reports to AVP, IMG Marketing
• Duties and Responsibilities : Core Responsibilities:
• Digital: Enhance NF.com and Nationwide.com working with Digital, internal agency and other stakeholders to view the experience through the lens of the customer. Maintain and update site content, continually audit the experience to ensure we deliver value and make it easy to business. Use SEO, usage and page performance data to drive optimized experience and impact.
• Product Marketing: Provide hands-on support producing and delivering a high volume of investment product marketing materials (as an integral member of a high-performance team), including fact sheets, pitch books, sales ideas and commentaries as well as websites updates
• Sales enablement: Manage essential sales support resources and forums such as Seismic, weekly sales leadership calls, field communications, resource (such as calendars and internal communications) to make it easy for Sales and optimize the partnership.
• Advisor retention program: Develop strategies and execute plans in partnership with distribution that support client retention and development through marketing delivered a marketing-driven touchpoint and treatment programs.

Requirements

• 3+ years relevant financial services experience (marketing, product management. Distribution. Working knowledge of investments (mutual funds, VITs, ETFs) and financial intermediary markets.
• Digital / email marketing experience (campaigns, journeys, website content management)
• Proven experience with other core areas of contribution including project management, communications skills, attention to detail, etc.
• Education: Bachelor level studies in marketing, business administration or related field.
• Graduate level studies in marketing, business administration or related field helpful.
• License/Certifications : Series 6 license (or similar certification required within 120 days of employment. Series 7 will likely be required in the future.
• Knowledge: In-depth knowledge of marketing methodologies, financial services industry and investment products including regulatory framework/environment. Knowledge of product and marketing content distribution methods.

Preferred

• Tableau, Salesforce and Marketing Cloud related experience/ skills highly desirable
• Graduate level studies in marketing, business administration or related field helpful

Benefits

• We have an array of benefits to fit your needs, including: medical/dental/vision, life insurance, short and long term disability coverage, paid time off with newly hired associates receiving a minimum of 18 days paid time off each full calendar year pro-rated quarterly based on hire date, nine paid holidays, 8 hours of Lifetime paid time off, 8 hours of Unity Day paid time off, 401(k) with company match, company-paid pension plan, business casual attire, and more. To learn more about the benefits we offer, click here .