Responsibilities

• Develop, implement and evaluate marketing strategy to promote concerts/shows and venues
• Responsible for the creation, development and implementation of strategic marketing and advertising plans for the Ford Idaho Center venues & Nampa Civic Center
• Explore cross-marketing opportunities between events, area partners, and throughout the community
• Create and maintain relationships with local, regional and industry media partners and promoters
• Collaborate with Nampa Chamber, Visit Boise, and other area stakeholders on promoting and selling Nampa
• Develop and execute marketing plans to promote all artists/tours coming to Nampa
• Develop and implement creative campaigns targeting promoters and show organizers to sell Nampa as an entertainment destination
• Negotiate contracts and implement creative cash/trade proposals/campaigns with media partners, including digital, radio, print, TV, and outdoor
• Create pre-show and post-show guest experiences that draw guests to the venue and the surrounding area
• Manage internal marketing assets for all events, including but not limited to marquees (digital billboards), in-arena digital video boards and ticket giveaways, LED ribbons, posters and more

Requirements

• Bachelor’s Degree or better from an accredited college or university with major coursework in marketing, public relations, business administration or other related fields
• 5-7 years of increasingly responsible experience in marketing and/or sales required, preferably with sports facility, convention center, performing arts facility or other multi-purpose public assembly facility
• Knowledge of marketing and advertising/sponsorship program development
• Knowledge of Public Relations
• Knowledge of Website maintenance
• Knowledge of federal, state and local regulations
• Proficiency with media buying and promotions
• Ability to travel as required
• Ability to work nights and weekends as required
• Ability to work with wide array of client groups, vendors and business partners enterprise-wide

Benefits

• Benefits for Full-Time roles: Health, Dental and Vision Insurance, 401(k) Savings Plan, 401(k) matching, and Paid Time Off (vacation days, sick days, and 11 holidays).