Responsibilities

• Lead the marketing strategy for IMG’s product suite, aligning plans and priorities to business goals and growth opportunities.
• Identify opportunities to better position funds   in-market and   across other business segments to support portfolio objectives.
• Partner cross-functionally to ensure marketing strategies are informed, measurable, and adaptable based on changing business needs and market conditions.
• Help shape the broader business strategy for the product portfolio by connecting data, customer understanding, and market intelligence.
• Leads team in the development and execution of strategies and plans that ensure long term sustainable growth of the business. Synthesizes data and uses this understanding to support identification and innovation of business building solutions.
• Directs team responsible for leading projects and processes within area of responsibility to deliver results with multiple target completion dates and shifting priorities.
• Oversees team that implements digital and traditional marketing tactics and media including creative development process, planning, and execution.
• Leads creative development and provides feedback on look and feel. Develops strong creative briefs.
• Monitors emerging innovative trends in content, design and marketing tactics
• Reviews and analyzes customer insights, analytics and tools to understand and forecast market, competitor and customer needs and behavior. Helps to define appropriate target audiences, evaluate sufficiency, and effectively get results with data-based decisions.

Requirements

• FINRA Series 6 required within 120 days of hire.
• Education: Bachelor 0�s degree in marketing, business administration or related field; graduate degree preferred.
• License/Certification/Designation: Technical insurance designations such as CPCU, CLU, ChFC, FLMI considered a plus. Additional licensing may be required to hold this position; and associates will need to acquire the required federal and/or state licenses/registrations within the designated time period. Additional licenses/registrations may be required when new products and services are implemented. If an associate fails to acquire required licenses/registrations within the time period designated by the business unit, the associate will be ineligible to continue in the position.
• Experience: Typically, 10 or more years of related professional experience in marketing, insurance or related field. Masters or doctoral degree may be substituted for a portion of the experience requirements as appropriate. Previous management or project leadership experience.
• Knowledge, Abilities and Skills: In-depth knowledge of marketing methodologies, distribution systems, and customers. Demonstrated knowledge of insurance and/or financial services products strongly preferred. Knowledge of project leadership concepts and methodologies. Command of verbal and written skills. Ability to develop and review research studies and communicate research findings, present market recommendations based on findings, develop and negotiate contracts/service agreements with internal/external contacts, lead market planning projects, and maintain relationships. Ability to lead and prioritize projects. Excellent ability to train, lead and mentor associates in all aspects of market planning. Demonstrates excellent proficiency in core marketing competencies, including strategy development, utilization of insights and analytics, building brand equity and developing effective marketing communications. Command of and ability to role model and deliver customer focus, operating capabilities, personal efficiency, strategic capabilities and build talent.
• Other criteria, including leadership skills, proficiencies and experiences may take precedence.
• Staffing exceptions to the above must be approved by the hiring manager’s leader and HR Business Partner.
• Values: Regularly and consistently demonstrates the Nationwide Values.

Preferred

• Technical insurance designations such as CPCU, CLU, ChFC, FLMI considered a plus.

Benefits

• We have an array of benefits to fit your needs, including: medical/dental/vision, life insurance, short and long term disability coverage, paid time off with newly hired associates receiving a minimum of 18 days paid time off each full calendar year pro-rated quarterly based on hire date, nine paid holidays, 8 hours of Lifetime paid time off, 8 hours of Unity Day paid time off, 401(k) with company match, company-paid pension plan, business casual attire, and more. To learn more about the benefits we offer, click here .