Founding Brand Designer

Responsibilities

• Basis is looking for a founding brand designer to own how our brand shows up in the world.
• You'll turn an ambitious company and category narrative into a visual identity that people recognize, trust, and remember.
• You'll define the visual language that helps Basis stand apart from a crowded AI market without falling back on familiar AI tropes.
• You'll shape the brand across our website, launches, campaigns, customer stories, visual assets, and recruiting.
• You'll move from concept to final file and make every touchpoint feel like one brand.
• This is not a production-only role. You'll set the creative direction, challenge weak ideas, and bring a point of view on what modern B2B design should become.
• You'll also stay close to the work: design the page, build the system, ship the campaign.
• You'll build the operating system for design at Basis: a flexible brand system, clear standards, reusable templates, and AI-enabled workflows that raise creative output without lowering the bar.
• You'll know where consistency creates leverage and where the work should break the pattern.
• You'll partner closely with the Head of Marketing, PMM, Content, Demand Generation, Customer Marketing, Product, Sales, and Recruiting.

Requirements

• 5-8 years in brand design, visual design, or creative direction, ideally at a high-growth software, AI, fintech, or technical product company
• A portfolio of complete brand systems, not a collection of individual assets, that turned complex products and abstract ideas into distinctive creative concepts
• Exceptional taste in typography, composition, color, hierarchy, image direction, and visual storytelling
• Strong digital design skills and experience shipping responsive web experiences in close partnership with developers
• Experience building design systems, templates, standards, and workflows that flex across different buyers and motions without fragmenting into separate brands
• Strong creative judgment and the confidence to explain the idea, defend the decision, take feedback, and improve the work
• Technical curiosity and the ability to learn a complex product, buyer, and market quickly

Preferred

• Category-Defining Brand Work: A visual identity that helped a company claim a distinct place in the market, not just look more polished
• Website Depth: Experience shaping a B2B website from narrative and information hierarchy through interaction and final visual design
• Campaign Concepts: Integrated ideas that traveled across digital, editorial, social, events, and sales surfaces without losing their force
• Editorial Taste: Reports, customer stories, and thought leadership that made complex material feel clear, useful, and worth reading
• System That Compounds: Every component, template, and workflow you ship makes the next project faster and stronger
• AI-Native Creative Practice: A thoughtful approach to using AI for exploration, production, and iteration without making the work feel generic

Benefits

• Health & Wellness: Premium Medical, Dental, and Vision coverage; Life Insurance; and 6 coaching & 6 therapy sessions through Spring Health.
• Basis will cover 100% of your Wellhub Gold membership.
• Wellhub gives you access to gyms like Lifetime, SoulCycle, NYSC and so many more - as well as access to wellness apps like Strava & Headspace!
• Time off: Unlimited PTO + 12 paid company holidays.
• In-Office Perks: Daily meal stipends, a fully stocked kitchen, and $300 toward your custom desk setup.
• Financial Benefits: Pre-tax commuter benefits and 401(k) retirement plan
• Team Culture: Monthly office activities and frequent optional team happy hours.
• Parental Leave