Responsibilities

• Oversee all aspects of in-center activations and event logistics across Grifols Plasma donation centers, ensuring seamless execution and an enhanced donor experience
• Align activation strategies with center-specific needs
• Track center’s performance and oversee marketing impact at center level
• Visit donation centers to assess local needs, gather insights, and ensure alignment with engagement strategies
• Develop initiatives aligned with local insights to achieve goals
• Work closely with center managers to understand local needs and tailor marketing efforts
• Ensure brand consistency across all in-center marketing materials and activities
• Support in-center marketing activities
• Provide hands-on execution of local boots on the ground strategies, ensuring flawless implementation
• Identify and bring support and guidance to define local alliances (prospecting and negotiation)

Requirements

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
• 4+ years of previous experience in field marketing, event management, or local activations.
• Experience in healthcare, pharmaceutical, or multi-location retail industries is a plus.
• Preferred: Specialized training in Field Marketing, Brand Activation, or Customer Engagement Strategies. Advanced degrees or certifications in relevant areas, professional experience in the pharmaceutical or related industry, and experience in engaging and managing third-party providers.

Preferred

• Specialized training in Field Marketing, Brand Activation, or Customer Engagement Strategies
• Advanced degrees or certifications in relevant areas
• Experience in engaging and managing third-party providers

Benefits

• Medical, Dental, Vision
• PTO
• 9 paid Holidays per year
• up to 5% 401(K) match
• tuition reimbursement
• PTO accrual: first year 120 hours per year; after 365 days 160 hours per year
• For California: first year PTO accrual 72 hours per year; after 365 days 112 hours per year