Field Marketing Specialist

Responsibilities

• Plan and execute our tradeshow calendar of major scientific conferences and society meetings, such as ASHG, AACR, PAG, and ASM
• Design and build our booths, from layout to on-site setup
• Own booth logistics, shipping, signage, staffing schedules, and lead capture across single-booth, double-booth, and international formats
• Brief and direct booth teams of about 10, including scientists and executives, on messaging, demos, and goals
• Coordinate show organizers, general contractors, AV, and catering directly, on time and on budget
• Serve as event project manager before each show, coordinating across Marketing, Sales, Product, R&D, and leadership
• Take conferences on your own when the calendar overlaps
• Develop, plan, and execute field marketing programs: sales account-based events, roadshows, and regional user meetings
• Design and build a North American roadshow program from scratch
• Take sales-led events beyond today's playbook, raising the brand bar at each one

Requirements

• 3–5 years in field marketing, event marketing, or trade show and conference coordination
• Startup or scale-up experience strongly preferred; life science, genomics, or biotech background a plus
• Conference booth experience end to end preferred; retail pop-ups or brand activations also count
• Experience with field programs beyond the show floor (roadshows, user meetings, regional sales events) a plus
• End-to-end event logistics: shipping, show-site services, general contractors, AV, catering, and venue sourcing
• Budget tracking and vendor management, including contracts
• Lead capture, scoring, and handoff with Sales using Salesforce and HubSpot; Popl and Luma a plus
• Run-of-show, staffing schedules, and booth-team briefings
• Proficiency in Google Workspace
• Comfortable with hands-on booth builds with no install crew, including lifting 15+ lb boxes

Preferred

• Roadshows, user meetings, regional sales events a plus
• Popl and Luma a plus