Field Marketing Specialist

Santa Clara, CA (Hybrid)

$72K/yr – $92K/yrMid Level2+ years expFull time

Posted 15 hrs ago

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Job Summary

Own end-to-end field-event marketing from planning and vendor coordination to onsite execution and post-event follow-up, driving lead capture, asset management, and cross-team coordination.

  • Lead lifecycle management for events, including logistics and follow-up
  • Maintain HubSpot records and coordinate cross-functional outreach

Job Description

Responsibilities

  • Maintain a rolling field-event calendar and proactively identify new event, association, and partner opportunities.
  • Build and present event recommendations (audience, cost, staffing, lead plan, expected value), then manage execution end-to-end — vendor coordination, shipping, setup, onsite support, and teardown.
  • Represent ITMC and 101VOICE professionally at events when sales leadership isn't present.
  • Engage attendees and prospects, capture complete contact and interest information, and recognize when a conversation should become a sales follow-up.
  • Keep HubSpot records, campaigns, and lead routing accurate and current, and coordinate pre- and post-event outreach with sales.
  • Track results — attendance, leads, meetings, cost, influenced opportunities — to show event impact.
  • Maintain check-in/check-out tracking and readiness for demo equipment, booth materials, and promotional inventory.
  • Coordinate field vendors (printers, venues, freight, promotional products, signage) and manage ordering, packing, and shipment of collateral and giveaways.
  • Keep approved digital and print assets organized so sales, partners, and marketing can find current materials.
  • Capture usable, brand-appropriate photos and short videos at events, customer sites, and demos.

Requirements

  • At least 2 years of relevant experience in B2B field marketing, event marketing, trade shows, partner or channel marketing, marketing programs, or a closely related role. Candidates with approximately 2-4 years of directly relevant experience are especially well aligned.
  • Demonstrated experience supporting the full event lifecycle, including logistics, vendors, shipping, onsite execution, lead capture, and post-event follow-up.
  • A proactive, self-directed work style with evidence of identifying opportunities, proposing a plan, and driving work to completion with limited supervision.
  • Ability to speak confidently with prospects, customers, and partners and to connect event activity to lead generation and sales support.
  • Experience using a CRM for lead capture, campaign attribution, notes, routing, and activity tracking. HubSpot experience is strongly preferred.
  • Strong organization, attention to detail, and written communication.
  • Ability to capture consistently usable event photos and short videos using a modern smartphone or comparable equipment. Work samples or a practical exercise may be requested during the interview process.
  • Ability to manage multiple deadlines and coordinate effectively across local and remote teams.
  • Valid driver's license and ability to meet company driving requirements for local event, customer, and delivery activity.

Preferred

  • Technology, telecommunications, UCaaS, networking, cybersecurity, physical security, SaaS, VAR, or other B2B technical-market experience.
  • Education, local government, public-sector, healthcare, association, or channel-partner events.
  • Partner or agent marketing, co-marketing, reseller support, sponsorships, or regional demand-generation programs.
  • Microsoft 365, Teams, SharePoint, Canva, Adobe Express, or similar collaboration and light content tools.
  • Basic budget tracking, vendor negotiation, promotional inventory, print production, or demo-equipment control.
  • A college degree in marketing, communications, business, or a related field is welcome but not required; equivalent practical experience is valued.

Benefits

  • Business travel and approved expenses are reimbursed per company policy.

Marketing Team

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