Field Marketing Specialist, Key & Strategic Accounts

Bellevue, WA (Hybrid)

$80K/yr – $110K/yrMid Level2+ years expFull time

Posted 4 hrs ago

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Job Summary

Own strategic program support, campaign optimization, lead management workflows, and cross-functional field enablement across Strategic and Key Accounts with a data-driven focus on event logistics, reporting, and continuous optimization.

  • Coordinate campaign setup and asset logistics for field events and ABx efforts.
  • Drive nurture optimization and automated workflows through data analysis and account-focused insights.
  • Align cross-functional teams, deliver field communications, and maintain standardized playbooks for field adoption.

Job Description

Responsibilities

  • Strategic Program Support & Campaign Optimization
  • - Support campaign and program builds: Partner closely with regional marketing managers to assist in the setup, asset coordination, and logistics for field marketing events, executive dinners, VIP receptions, and targeted Account-Based Marketing (ABx) campaigns.
  • - Optimize multi-channel nurtures & customer journeys: Work directly with Marketing Operations to analyze, update, and optimize email nurture sequences through a strategic account lens, unlocking continuous improvements in account engagement and conversion.
  • - Maintain visibility & alignment across team initiatives: Stay deeply plugged into all active regional campaigns across Strategic and Key Accounts to ensure central communication mechanisms, field newsletters, and team playbooks remain accurate and continuously updated.
  • - Serve as key data & operational problem solver: Act as the primary point of contact for troubleshooting data discrepancies, lead routing issues, and campaign tracking errors across Salesforce and Tableau to preserve reporting integrity.
  • Marketing Operations, Event Logistics & Mechanisms
  • - Manage comprehensive event logistics and vendor relations , encompassing venue sourcing, webinar/platform setup, swag replenishment, and Purchase Order (PO) creation.
  • - Instill and maintain foundational team mechanisms , tracking systems, and operational templates to drive execution rigor, consistency, and business continuity across the Strategic and Key Account segments.
  • - Leverage AI tools and automated workflows to streamline daily operations, optimize reporting, and automate repetitive tasks across assigned programs.
  • Cross-Functional Collaboration & Field Enablement

Requirements

  • 2+ years of professional B2B tech marketing experience (field marketing, demand generation, or account-based marketing preferred).
  • Bachelor’s Degree ; Marketing, Communications, or Business preferred.
  • Experience with marketing and sales technology , including CRM (Salesforce) and Marketing Automation platforms (e.g., Marketo, Eloqua).
  • Familiarity with ABM platforms and modern tools (e.g., 6sense, Demandbase), event management software (e.g., Splash, Zoom), and project management applications (e.g., Asana).
  • Familiarity with Generative AI tools (e.g., Gemini, Claude) to accelerate content creation, automate workflows, and analyze program performance.
  • Strong analytical abilities with a passion for working with data, analyzing outcomes, and scoping out key insights to establish continuous optimization.
  • Exceptional written, verbal, and presentation communication skills with a keen attention to detail.
  • Self-starter mindset who excels at multitasking, thrives in a fast-paced environment, and demonstrates a positive, team-first growth mindset.
  • Ability to work independently with occasional support, while maintaining high collaboration across teams.
  • Ability to travel within the region for key meetings and event execution as required (approx. 10–20%).

Benefits

  • equity (where applicable), bonus, and benefits, including health, dental and vision insurance, 401(k), flexible spending account, and paid leave (including PTO and parental leave) in accordance with our applicable plans and policies.
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Okta

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Founded in 2009
San Francisco, California, USA
6.7K employees (499 in marketing)
65% recommend to a friend
75% CEO approval

Traffic Signals

Monthly Visitors
175.4M
Monthly Google Ads Budget
$318.8K
Traffic Source Mix
Search
10%
Direct
60.2%
Referral
27.9%
Social
0.2%
Paid
1.5%

Headcount Trend

Current headcount: ~6.7K

Marketing Team

Marketing Team Size
370 (6% of company)
Median Career Experience
13 years
Median Tenure
4.3 years
Marketing Roles Posted (Last 30 Days)
14

Funding

Total Funding
$1.2B
Last Raise
$1B
Post IPO Equity, 6 years ago

Funding History

  • Jun 2020
    Post IPO Equity • $1B
  • Mar 2017
    Secondary Market
  • Sep 2015
    Series F • $75M

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