Field Marketing Specialist

Responsibilities

• Vendor Days, Events & Activations: Lead the planning and execution of vendor days, in-store activations, and trade events from start to finish, including scheduling with stores, staffing, materials, setup, and follow-up. Build an annual and monthly activation calendar, prioritized with the sales team by account and brand. Train and brief anyone working an event (internal staff or brand ambassadors) on product knowledge, talking points, and compliance do’s and don’ts, and report on each activation: what ran, cost, and sell-through or reorder results where data is available.
• Trade Marketing Materials: Design, or brief and manage designers for, in-store materials such as shelf talkers, menu cards, displays, signage, budtender sheets, and other point-of-sale items. Manage printing, vendors, inventory, and distribution of materials to stores, and route all materials through ECP’s compliance review before they are produced or placed.
• Store Visits & Retail Partner Relationships: Visit retail partners on a regular route to check stocking, placement, pricing tags, display condition, and fridge placement. Build relationships with store managers, buyers, and budtenders, and run budtender education sessions on ECP brands. Capture store feedback, competitor activity, and display opportunities and share them with sales and leadership, and support the sales team on account priorities, new store launches, and product rollouts.
• Pricing & Trade Promotions: Work with sales and key accounts each quarter to plan pricing and trade promotions, then implement them in store, including promo pricing, signage and displays, briefing store staff, and reporting on results.
• Fridge Program: Own ECP’s branded fridge program end to end: choosing which stores get fridges, placement agreements, delivery and installation, maintenance and repairs, and retrieval. Keep an accurate tracker of every fridge (location, condition, agreement status, and how it is stocked), check on fridges during store visits to make sure they are stocked with ECP products, clean, and working, and measure whether fridges lift sales to recommend where to add, move, or remove units.
• Trade Marketing Budget: Own the annual trade marketing budget: plan spend by month, brand, and account, and track actual spend against plan. Approve and code trade marketing spend, work with finance so every expense is recorded correctly in QuickBooks, report on spend and results to leadership monthly and flag overruns early.
• Regulatory Compliance: Know and follow Michigan cannabis marketing and advertising rules for every event, material, and conversation, and escalate anything unclear to ECP’s compliance lead before acting. Make sure no material or talking point makes health or medical claims.

Requirements

• 3+ years in field marketing, trade marketing, retail activation, or brand ambassador management, ideally in consumer packaged goods, beverage, alcohol, or cannabis
• Experience running in-store events or activations and managing a marketing budget
• Comfortable designing simple point-of-sale materials (for example in Canva or Adobe) or briefing a designer
• Strong relationship skills; confident working with store managers, buyers, and budtenders
• Organized and self-directed; able to manage a weekly store route, many events, and a fridge tracker at once
• Comfortable with spreadsheets for budget and program tracking
• Comfortable using AI tools (such as Claude or ChatGPT) day to day to plan events, track budgets and fridge placements, draft materials, and summarize store visits, and open to learning new tools as ECP adopts them
• Must be 21 years of age or older, as required by Michigan cannabis regulations
• Valid driver’s license, reliable vehicle, and willingness to travel across Michigan

Preferred

• Experience in the Michigan cannabis market and existing relationships with Michigan dispensaries preferred
• Working knowledge of Michigan cannabis marketing and advertising rules preferred
• Experience running a cooler, fridge, or display placement program preferred
• Familiarity with LeafLink, QuickBooks, or similar sales and finance tools preferred
• Bachelor’s degree in Marketing, Business, or a related field, or equivalent experience preferred
• Valid driver’s license, reliable vehicle, and willingness to travel across Michigan, including some evenings and weekends

Benefits

• Health insurance
• Dental insurance
• Vision insurance
• Company-paid life insurance
• Flexible Spending Account (FSA) and Dependent Care FSA
• Paid time off (PTO) and paid sick time