Field Marketing Senior Coordinator

Responsibilities

• Brand Ambassadorship & Field Representation - Serve as a trusted brand steward in the field, modeling and inspiring field staff to bring NFF’s vision, mission, voice, values and identity to every community interaction - Coach local conservation teams on using NFF’s brand positioning and visual identity to build local credibility, community trust and partner engagement, and make sound judgment calls on how brand standards can flex for unique local situations - Keep an eye on brand consistency across local activations, events and communications; spot and solve issues before they become problems, escalating only unusual or sensitive matters - Represent NFF at local and regional events and with community partners, and prepare field staff to do the same Conservation Team Liaison & Account Management - Own a portfolio of relationships with multiple local conservation project teams, serving as their primary marketing point of contact and strategic partner - Independently manage intake and prioritization of field marketing requests, weighing urgency, feasibility, impact and available resources to decide the right level of support, and making clear trade-offs when priorities compete - Set clear expectations with field teams, partners and national colleagues on roles, timelines and deliverables; work through disagreements constructively and resolve escalations - Keep conservation teams and the national marketing team informed with regular, clear updates on status, risks and results, and close the loop on every request Field Marketing Activations - Lead local marketing activations from planning through results, scoping each one up front with clear goals, timelines, budgets and measures of success - Develop creative briefs with local program staff, the national marketing team and, as needed, the national advancement team, making sure every activation ties to national brand goals, campaign priorities and audience insights - Manage the freelancers and consultants who support activations, from selection and onboarding through day-to-day direction, feedback and performance, and oversee their agreements in line with NFF financial, procurement and grant requirements - Manage activation budgets, tracking spending and flagging variances early - Orchestrate locals earned media efforts in partnership with the national strategic communications team and PR agency, identifying story angles, shaping pitches and preparing local spokespeople - Measure and report engagement and impact, lead after-action reviews and harness learning to make each activation stronger than the last Storytelling & Content - Proactively find and capture compelling stories, photos, video and community moments that connect local conservation impact to NFF’s national storytelling, and recommend the strongest ones for national use - Manage freelance photographers, videographers and other content creators from scoping to final delivery, in collaboration with the national content + creative team, making sure assets meet creative briefs, brand standards and budgets - Identify opportunities to shape field content plans that balance local needs with national campaign priorities - Build local teams’ storytelling skills through coaching and simple tools so they can tell their own stories with confidence and in a way that’s consistent with the NFF brand Education and Qualifications: NFF expects the Field Marketing Senior Coordinator to possess the following educational and experiential qualifications: - Bachelor’s degree in Marketing, Communications, Environmental Studies, a related field, or equivalent experience - 5 years of progressively responsible experience in marketing, communications, community engagement or a related field, with a track record of independently owning complex projects from planning through results - Proven experience leading events or in-person activations in service of a national brand, whether in a commercial, retail, conservation or nonprofit context, with a clear understanding of how local activations connect to and build brand value at scale - Demonstrated success managing a portfolio of multiple projects and stakeholder relationships at once, including negotiating competing priorities - Experience managing freelancers, consultants or vendors, including scoping work, giving feedback and holding partners to deliverables and budgets - Experience managing project budgets and using data to measure results and guide decisions - Experience with content strategy and creation in a professional setting, including writing, photography, social media and video - Deep familiarity with brand standards and sound judgment in applying them across varied local contexts - Must be authorized to work in the United States Location: The location for this position is flexible throughout the lower 48 continental United States. This position is a remote/work-from-home position and requires reliable internet access and a dedicated workspace.

Requirements

• Bachelor’s degree in Marketing, Communications, Environmental Studies, a related field, or equivalent experience
• 5 years of progressively responsible experience in marketing, communications, community engagement or a related field, with a track record of independently owning complex projects from planning through results
• Proven experience leading events or in-person activations in service of a national brand, whether in a commercial, retail, conservation or nonprofit context, with a clear understanding of how local activations connect to and build brand value at scale
• Demonstrated success managing a portfolio of multiple projects and stakeholder relationships at once, including negotiating competing priorities
• Experience managing freelancers, consultants or vendors, including scoping work, giving feedback and holding partners to deliverables and budgets
• Experience managing project budgets and using data to measure results and guide decisions
• Experience with content strategy and creation in a professional setting, including writing, photography, social media and video
• Deep familiarity with brand standards and sound judgment in applying them across varied local contexts
• Must be authorized to work in the United States
• Location: The location for this position is flexible throughout the lower 48 continental United States. This position is a remote/work-from-home position and requires reliable internet access and a dedicated workspace.

Benefits

• Health And Wellness
• - Medical and dental insurance paid at 75% by the organization for you and any dependents.
• - Vision insurance paid 50% by the organization for you and any dependents.
• - Health savings account (HSA) with employer contributions between $1,878-$3,750 per year, predicated on coverage type.
• - Healthcare and dependent care flexible spending accounts (FSA).
• - Employee assistance program (EAP) at no cost.
• Financial Wellbeing
• - 403(b) retirement plan with a 5% employer match after one (1) year of service.
• - Short-term and long-term disability insurance at no cost.
• - Basic life and AD&D insurance at no cost, with voluntary life insurance options.