Field Marketing Senior Analyst, (TMT Commercial Business)

Responsibilities

• Strategy & Pipeline: Formulate and execute target-driven field marketing strategies that support revenue goals and build sales pipeline across the region.
• Sales Alignment: Partner directly with regional sales leadership and account teams to build targeted campaigns that address key client challenges, fuel pipeline hotspots, and accelerate deal conversion.
• Event & Initiative Management: Plan and execute high-impact live/hybrid events, virtual sessions, and digital initiatives to build brand presence and advance prospective leads.
• Performance Analytics: Track campaign efficacy using analytics dashboards (e.g., Tableau) and key performance indicators to maximize marketing ROI and conversion metrics.
• Cross-Functional Collaboration: Work closely with Product Marketing, Subject Matter Experts, Program Leads, and executive sales leadership to gather feedback and deliver tailored sales enablement resources.
• Vendor Management: Direct vendor and agency partners to ensure seamless execution for live, hybrid, and digital brand experiences.
• Thought Leadership: Champion vertical-tailored content and messaging aligned with current TMT market trends and buyer demands.

Requirements

• Experience: 5+ years of B2B marketing experience (exposure to or background with mission-driven organizations and non-profits is a plus).
• B2B Strategy: Proven grasp of enterprise buyer journeys, executive audience engagement, and B2B sales pipelines.
• Campaign Execution: Hands-on experience designing integrated campaigns, email sequences, and lead-nurturing workflows.
• Analytical Skills: Sharp analytical capabilities with a demonstrated track record of translating marketing metrics into actionable strategic adjustments.
• Communication: Strong written and verbal communication skills, with an ability to distill complex insights for executive leadership and cross-functional teams.
• Technical Proficiency: Familiarity with modern CRM platforms, marketing automation tools, and business intelligence suites (e.g., Tableau) is preferred.

Benefits

• When you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best , and our AI agents accelerate your impact so you can do your best . Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love.
• Accommodations If you need a reasonable accommodation during the application or the recruiting process, please submit a request via this Accommodations Request Form .
• Salesforce offers a variety of benefits to help you live well including: time off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), and an employee stock purchasing program. More details about company benefits can be found at the following link: https://www.salesforcebenefits.com.